Daily Marauder





“as you can imagine, shit is just fkd up right now. but i wanna say thank you to all our

friends and family (which are kinda one in the same) for all the love and support.
i’m glad to know that all the love that Yauch has put out into the world is coming right back at him.
thank you.”

– Mike D


Coldplay Tribute 5/4 at the Hollywood Bowl “Fight for Your Right to Party”


It is with great sadness that I dedicate this post to one of my heroes, Adam “MCA” Yauch from the Beastie Boys. He died last week at 47 years old from cancer in his salivary glands. Yauch co-founded the Beastie Boys with Mike “Mike D” Diamond and Adam “Ad-Rock” Horovitz in 1979, one year after I was born. The Beastie Boys started as a punk rock group and quickly merged over into hip hop.   Paul’s Boutique defined my college experience and laid groundwork for a connection to music which has motivated and pushed me forward in the darkest of times. He was one of my heroes. He will be missed.



For more videos to remind you of the Beastie Boys genius, click here.



In other news, Nielsen reported another drop in TV viewers, the Apple OS vs. Android deathmatch continues, The Scream sells at Sotheby’s for a cool $120MM, Turntable tries to get its mojo back, Facebook sets its IPO at $28 – $35 a share, Discovery buys Revision 3, ComScore names Tagged as the most engaged social network, and Zynga sees massive decline from its recent acquisition Draw Something.


Some more Cool Sh-t:

Transmission LA: Mike D Curated Art

Photo Credit: Daily Marauder


SXSW 2012: 5 TRENDS by Marauder

SXSW 2012: 5 Trends

But first, a reflection. Many have chastised SXSW as a liquor-fueled Vegas for tech people. In respect of the truth, I would say that this is true in many respects. There is alcohol. People drink it. That said, the beauty of SXSW is in the aggregation of a true set of innovators, from start-ups, VCs, investors, programmers, and digital marketers. Many have written about the serendipity which makes SXSW great. I fully agree with this. The important marking point of what you get from SXSW is in what you expect from it. If you expect to saddle up to a prescribed list of panels and meetings, you’re at the wrong conference friend. If you can let go, and allow the world to provide for some meetings with some astounding people by coincidence, you’re spot-on in the right place.

From running into Ian Schafer from Deep Focus & Josh Riedel from Instagram at the Foursquare party to meeting employee #1 from Mint & connecting with Zach Greenberger from Fullbright on what makes a good user design experience, my best conversations were usually the unplanned ones. I learned more in the past 7 days than I have in the past year. Topics included everything from launching a movie, how Twitter changes the writing style of a TV writer, how certain apps don’t work at SXSW and why that doesn’t necessarily mean they won’t ever, and how Foursquare investigative work can help you figure out who hooked up last night.




The Rain

Austin is usually very sunny and hot, but this year it rained…a lot. Brands capitalized quickly offering branded panchos, like this one from Fandango, and umbrellas.



Printing pictures from your Instagram feed, using a hashtag. This particular one was so engaging; they used a velvet rope around it.


Creative Promotions

I’ve noted the large brands in Trend #5 but the online sites got in the game too. Skype featured a town crier who would scream out your tweets.


Cool Technology

This is the Makerbot. It is a 3D printer which prints out a physical object from a model on the computer to the left. GE featured a DIY tent where SXSW-goers could learn about new tech like this.




#1: Social Pairing

–Apps in the Space: Highlight, Glancee, Kismet, Sonar & Banjo

–Objective: Connect people together either solely digitally or in the real world to facilitate real connections and ease the discomfort in connecting.

-Why is this a Trend?: Highlight played SXSW app darling going into the conference but didn’t hit a resounding high note while there. While an app like Foursquare is more effective at SXSW, Highlight is less. The app became ineffective on the ground at SXSW because the size of the conference caused massive numbers of suggestions. In essence, when suggesting connecting to everyone, you end up connecting to no one because the sheer size of referrals is to large. Think about the stress you feel when you see 52 emails sitting unread in your email box. The same insight applies here. All this aside, simply the fact that something does well at SXSW does not mean it is instead fire or on the flip side, instant fodder. Consider that most SXSW-ers are not the target market of Pinterest for example. The success of social pairing has been proven, for the most part, in apps whose objective is pairing potential daters. Getting the interface right is the central sticking point in who wins here.


#2: Sharing


Sites in the Space: Neighborgoods, Airbnb, Spinlister

Objective: Allow strangers to share items and connect them together in a community of sharing.

–Why is this a Trend?: Airbnb connected many SXSW-ers with space to stay while in Austin but more importantly, the graph below begins to explain the rise of sharing. For one, we all have enough stuff to last a lifetime. Being more sustainable and limiting the additional items in the world not only helps each other but keeps those items out of a landfill making the Earth just a smidge happier.


#3: Future of Music Consumption

Sites in the Space: Spotify, Pandora, MOG, Rdio, & Turntable

Objective: Allow strangers to share items and connect them together in a community of sharing.

–Why is this a Trend?: In 1895, Nikola Tesla transmitted a radio signal 50 miles from New York City to West Point, NY in the first test of radio transmission. The golden age of radio took shape from the 1920s through the 1950s. As traditional radio begins to the see the shadow of online radio, it’s clear that a transitional point is upon us. This past August, Pandora surpassed popular terrestrial radio stations in New York City for the first time. Online services including Pandora, Spotify, Turntable and Rdio have been rapidly growing thanks to the strength and speed of cloud computing and a renewed appetite for online music discovery.


#4: Gaming for Good

Tech in the Space: Kickstarter, Google, Nike, Fitbit, NASA, Google, Gylo, Ayogo Games

Objective: Game dynamics motivate users around virtual points and play to our human desire to win. This new gaming model encourages us to improve our health, learn new things, or raise funds all in the sake of personal improvement.

Why is this a Trend?: Between Fitbit, the Jawbone Up, and Nike’s push behind the Fuelband, gaming for personal health is on a serious upswing. While in Austin, I was fascinated by some of the applications that pushed game dynamics or offers based around social good or education. For example, Cause.it rewards users with discounts for volunteer work offered at non-profits.


#5: Technology is Listening & Watching

(Taken during the Superbowl, the screen above was presented when Shazaming the Pepsi commercial.)

Tech in the Space: Shazam, Kinect, Soundhound, Siri, IntoNow

Objective: Allow users to interact with technology by moving or by being heard.

Why is this a Trend?: Shazam commenced operations as an application which helped users identify songs but has evolved as an app to help brands connect their TV commercials to content on mobile phones. While this is a band-aid for the television being able to enable a connection to digital, it does allow for a fascinating TV to digital extension for brands. During SXSW, I also heard David Jones, EVP of Marketing at Shazam, mention that Shazam was working towards an always-on listening model. Just like Foursquare has an always-on model for location, Shazam would employ the same for listening. One question. Why type of folks want their technology to be always listening…or even always watching? Creepy alert.


Brands, Brands, Brands


AMEX promoted its Sync, Tweet, Save promotion linking twitter and discounts using an AMEX card with a Jay Z concert at Austin City Limits.

Effectiveness: 5 (scale 1 -5)


Nike promoted its new NikeFuel band, a sports band which tracks expended energy by selling the bands at times communicated via Twitter and setting up a sports park for Fuel Band wearers to stay active and win FuelBand points.

Effectiveness: 4 (scale 1 -5)


Chevy provided vehicles which could be hailed as cabs to transport SXSW-goers throughout the conference.

Effectiveness: 4 (scale 1 -5)


Pepsi paid to take over the Austin Convention Center, usually owned by Coke, replacing all vending machines with Pepsi. They additionally ran a meet-up space called Pepsi Co Central with talks by special speakers.

Effectiveness: 3 (scale 1 -5)



Happy Martin Luther King Day!

Last night, the Golden Globes descended upon Hollywood. The critics’ acclaim and 3 Golden Globes for the silent film, The Artist, got me thinking about a general trend in our culture at large, something I spoke about last week as well. If you’ve seen The Artist, then I’m sure you were also struck by the sheer simplicity of the film. Make no mistake about it, I’m not saying I liked it, just that it filters to a true simplicity not seen with most other films. Love, greed, empathy, pain, these were the simple messages evoked in the movie. While watching the film, my friend commented that perhaps she was not intellectual enough to understand the acclaim driving reviews. I don’t think that’s it at all. I think the passion around this film is simply that we are overwhelmed with entertainment and messaging.

Recently, I watched a variety show from the 70’s called Soul! and was struck by the sheer number of lengthy pauses in which the silence was deafening to my modern ears. In my former 5 years as a radio DJ, I would periodically have nightmares in which I was sitting in front of a blinking sound board paralyzed with dead air blaring from the studio speakers. In the modern era, sometimes watching Gossip Girl can literally make me feel like I’m in a dance club with a strobe light. The transition between scenes is on warp speed as our collective attention span has constricted. In some ways, we’ve acclimated to become faster human engines of efficiency. In other ways, we’ve become unaccustomed to the phrase, “stopping to smell the roses.” Back to The Artist. I think the insight into this film is not that it is good or well-acted in fact. I think Harvey Weinstein, the man who purchased the first silent film in over 70 years, is simply an innovator, one who sees what we all want before we want it. We all have been yearning for the simpler life, but without someone to bring this to us in entertainment form, we did not realize it. So Harvey Weinstein, I say well done. I didn’t like The Artist, but I understand it’s inherent value and for that the Golden Globe wins seem warranted. I can’t say the same for George Clooney I’m afraid.

On to the digitalverse. This week, the largest consumer electronics show wrapped up in Vegas. As I said last week, I am not a fan as usually the show produces a compendium of crap rather than one true innovation. This assumption was proved correct. Can’t say I told sold…oh wait, I can. That said, here’s a bit of a round-up from Mashable and a note on how the word ‘ultra-book’ is nothing more than a marketing campaign from Intel. The one highlight for me is really the focus on creating ecosystems rather than attempting to force consumers to purchase new gadgets that they don’t need. In other news, the iPhone 4S helped close Apple’s gap on the Android, especially interesting to note given the number of devices running Android. On the heels of that data, a very interesting post from MG Seigler (formerly of Techcrunch) emerged on why the writer despises Android. You’ll take note of the fact that it has less to due with Apple’s user interface and more on Google’s broken promise to make the consumers’ needs most important.

In other news, Facebook launched a “Listen With” feature which the community at large immediately compared to Turntable. To contradict that theory, I think Facebook discovered a more interesting insight which is that the mass audience does not want to do the work of playing DJ all day on Turntable. They simply just want to know what their friends are listening to. Hey Facebook, I’m still not turning on my listening data in Spotify. A girl has her secrets and you’re not getting all of mine. Nice try though… In bigger Facebook news, Facebook’s IPO is rumored to be hitting late May. And finally, TED returns to Long Beach, CA at the end of February.

Some more Cool Sh-t:
From Gaming to Escape our Real Lives to Gamifying Reality