Daily Marauder


THIS WEEK: TUPAC BECOMES THE WALKING DEAD by Marauder

THIS WEEK: TUPAC BECOMES THE WALKING DEAD

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Photo Credit: Daily Marauder

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This past year, I joined the Academy of TV Arts & Sciences (The Emmys), at the urging of my former colleague Lori Schwartz, Chief Technology Catalyst at McCann. I had worked on the live show last year, helping to craft the social media story from the red carpet and backstage. It seemed a natural extension at that point.

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Its Emmy season and a cavalcade of TV series have been arriving at my doorstep. From watching a mountain of DVDs to going to the Academy Theater itself to watch a panel of producers and cast of The Walking Dead & Boardwalk Empire, I feel fully immersed in the script to screen process.

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In watching the somewhat awkward exchange between my digital/tech co-horts and my entertainment friends, I’m continuously reminded of what causes the disconnect. I’ve been somewhere between both worlds for the last 6 years, first working at HBO and then for Lionsgate in digital marketing & R&D. It appears to me that Silicon Valley/Alley doesn’t seem to fully understand the massive undertaking involved in creating quality content. Their arrogance in thinking that they can either cut costs seamlessly and/or create better content, is simply ridiculous.

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By that same token, many in entertainment diminish the power of those in the digital and technology sphere, simply because, in many respects, some may not understand the technology or may believe the young and sometimes green chiefs of these companies don’t understand their business. Therein lies the rub of many misunderstandings. The truth of the matter is this; entertainment needs technology as much as technology needs entertainment. One without the other is irrelevant and the man that mastered this relationship is unfortunately gone, replaced by Ashton Kutcher in an upcoming biopic. So perhaps, the best method to move forward, is a reaching across the aisle for all of us.

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Photo Credit: High Snobiety

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In other news, Coachella brings Tupac back from the dead in Hologram form, the Prometheus team brings forth another viral campaign, and many weigh in on the Facebook/Instagram deal.

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Some more Cool Sh-t:

The Body. Transformed Through Technology. Beautiful.

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MISC by Marauder

MISC

News Corp.’s 20th Century Fox is signing up Oliver Stone to direct a sequel to his 1987 hit “Wall Street.” Michael Douglas will reprise his role as Gordon Gekko, in a “timely story ripped from today’s headlines.” (Iwantmedia 4/29, http://news.yahoo.com/s/ap/20090428/ap_en_mo/us_people_michael_douglas 4/28)

As I watch the morning news filled with swine flu warnings and the recent toddler’s death, it’s nice to see something which warms the cockles of my heart.  Gordon Gekko is back but looking at this picture below, I’m pretty sure the technology will be a bit newer.  Prepare for an uptick in gel sales at a pharmacy near you.

gekkoC

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WIRELESS by Marauder

WIRELESS

Washington will be the first U.S. city to get free digital television broadcasts for mobile devices, broadcasters are set to announce Monday. Broadcasts using new “mobile DTV” technology are expected to begin in late summer, according to the so-called Open Mobile Video Coalition. (Iwantmedia 4/20, http://tech.yahoo.com/news/ap/20090420/ap_on_hi_te/tec_mobile_tv 4/20)

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LIGHTS OUT: EARTH HOUR MARCH 28TH by Marauder

LIGHTS OUT: EARTH HOUR MARCH 28TH

Tomorrow, March 28th, turn your lights (and technology) out for one hour from 8:30 – 9:30 your local time in observance of earth hour.  Luckily, I’ll still have mobile twitter on hand…

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BIKE FITTING GOES HIGH TECH: BODY GEOMETRY by Marauder
March 23, 2009, 5:42 PM
Filed under: Feature, TECHNOLOGY | Tags: , , , , , , ,

BIKE FITTING GOES HIGH TECH: BODY GEOMETRY

roubaix

This weekend, on a trip home to RI to hang with the rents, I was enticed into bike sale wonderland at East Providence Cycle.  I imagine a bike sale to me is like a car sale or purse sale to most other normal people.  For me, a bike sale represents a mecca of Mavic Rims, Ultegra parts, and carbon frames.  Hmmmmm….  Anyways.  During my trip into the bike shop, I tested the Roubaix Compact Comp (above), a bike I clearly don’t need.  But seriously, aren’t those red tires the hotness?

More importantly, I learned what it means to be properly fit for a bicycle at this level.  Last year, I thought that I had gone the distance when I biked over to my local NYC-bike shop and scheduled a $100 bike fitting.  Turns out, it all gets much more scientific than this.  It’s called the Specialized Body Geometry 3D fit and it takes anywhere from 1 – 3 hours.  And here I thought nothing could top the embarrassment of riding my bike on a trainer in ill fitted bike shorts in the middle of a bike store for my fitting.  Turns out, they have loads more measurements they can pull out to make sure you don’t feel back pain at mile 50.

The Measurements

bike-fit

Click on the image above to check out the many measurements the BG Fit technology takes into account when fitting you to your bike.  You could also just have fun making bike dude do random things and wield your new-found control.  As Dean from East Providence Cycle tells me, each technician is trained specifically for this type of fitting.

The fit differs from standard fittings in that the technician evaluates the riders’ body structure, flexibility (of which I have none), strength, and possibility of leg discrepancy.  In essence, it’s pretty freakin’ cool.  Yes, probably for the more elite riders out there but before I ride 500 miles this spring, I probably owe it to my body to have one.

To make a general donation to the AIDS Lifecycle Ride, click here.

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TECHNOLOGY by Marauder

TECHNOLOGY

Three-dimensional television technology is poised to become an important new power in home entertainment, according to results of a study by the Consumer Electronics Association and the Entertainment and Technology Center at USC. The study found that nearly 26 million U.S. households are interested in being able to access 3-D content in their homes. “When it comes to current 3-D technology, seeing truly is believing,” said Shawn DuBravac of the CEA. TWICE (2/20) , Current.com.au (Australia) (2/23)

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WIRELESS by Marauder
November 3, 2008, 6:37 PM
Filed under: WIRELESS | Tags: , , , , , , ,

WIRELESS

Check out greenMeter from Hunter Research and Technologies, a new iPhone app that keeps track of your car’s carbon footprint and fuel efficiency. The program uses the device’s internal accelerometer to measure forward acceleration and compute engine power, fuel economy, fuel cost, carbon footprint, and oil consumption. More advanced measurements such as drag coefficient, vehicle pitch and rolling resistance can be calculated using estimates available on the company’s site. (Cynopsis 11/3)

Owners of Apple‘s iPhone and iPod Touch love playing games so much that they have launched them into seven of the top 10 applications downloaded from the App Store. “This was an amazing surprise to us to see how much games have taken off,” said Stan Ng, Apple’s senior director of product marketing. Los Angeles Times (free registration) (11/3)

Electronic Arts, the largest publisher of games for mobile platforms, said revenue related to its wireless business grew 24% in its second quarter from a year earlier, adding that it plans to release an additional 12 mobile games in the current quarter. The company, which said it maintained its earlier annual guidance for its wireless unit, had worse news for its overall business as it reported widening losses and announced layoffs. mocoNews.net (10/31)

Google sent users software Saturday to repair a security flow involving phones equipped with its Android operating system, eight days after the problem became public. The repair, which took a few minutes to download and install, apparently worked flawlessly. CNET (11/1)

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