Daily Marauder


THIS WEEK: HOTCHELLA & THE ANDROID SLUMP by Marauder

THIS WEEK: HOTCHELLA & THE ANDROID SLUMP

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Photo Credit: Daily Marauder

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This past weekend, I experienced my first Coachella, which prompted me to immediately rename it HOTchella with temperatures peaking at 105 degrees on site, only a few degrees shy of the record set at 107 on April 21, 1958. With my beginnings in radio, I’ve been to many music festivals over the years, most of them from the years of ’96 to ’01. This one, however, was bigger than anything I’d ever seen. Two outdoor stages and three tents devoted to five bands at any given time. Young and old gathered in a field under intense narcotics use. It felt like the music festival version of Dazed and Confused.

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The size and scale of the venue made the experience simultaneously a bit intimidating and awe-inspiring. My favorites? Azealia Banks hands down. Nothing like watching an entire crowd scream out the c-word while Banks rapped ‘212’, bobbing back and forth on stage with her L’il Kim-inspired pasties. Cue to 1:28 and enjoy. She’s only 20 and hypnotic.

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I loved Bon Iver as always even though his energy level was a bit disappointing. Feist had incredible moments but her attempt to rock out seemed a bit off-brand.

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Photo Credit: Stereogum


The disappointment? Radiohead. For the record, I left while they were playing. I’ve seen Radiohead three times, once in D.C. while holding onto the front barricade mere inches from Thom Yorke. I’ve seen them command thousands of people from a first note. This, was not that experience. They seemed to be playing for themselves, a narcissism that was felt throughout the field.

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I was on site looking at sponsorship opportunities. To this end, I really enjoyed the H&M tent. They are the exclusive sponsor to provide free water at the festival. They came up with this brilliant idea years ago and wrote it into their contract. Their tent was covered in fan photos from top to bottom and included a freshen-up station, which in the astounding heat, was an absolute oasis. Through Instagram, fans could upload a photo with the hashtag #kissforacause to donate $1 to HIV/AIDS prevention. Smart.

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Photo Credit: Daily Marauder

H&M Tent – Photo Wall

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Photo Credit: Daily Marauder

H&M Tent – Instagram Photo Upload for a Cause

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Photo Credit: Daily Marauder

H&M Tent – Freshen-Up Station

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In other news, Android has hit a rough patch, rumors surround an iPad Mini launch, this Olympic ad from P&G draws tears and views and Tumblr will launch ads on site May 2nd.

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Some more Cool Sh-t:

The Color Forecast: Fashion Trends Based on Real Time Data



ONLINE SERVICES/INTERACTIVE MEDIA by Marauder

ONLINE SERVICES/INTERACTIVE MEDIA

Despite its special Silverlight-powered Website and more than 2,000 hours of online video, it looks like NBC flubbed its opportunity to make its Olympics Web revenues more than a rounding error. NBCOlympics.com may have streamed 72 million videos and racked up 1.2 billion pageviews, but Yahoo Sports still edged it out with an average of 4.7 million visitors a day versus 4.3 million (source: Nieisen Online). And Yahoo didn’t even have video. NBC is spinning its numbers as a success to the New York Times today, in response an estimate eMarketer put out on Friday that NBC’s Olympics video ad revenues came to only $5.75 million. That compares to $23 million that CBS made from video ads when it streamed the NCAA basketball tournament live on its Website in March. (http://www.techcrunch.com/2008/08/25/no-matter-how-nbc-spins-it-olympics-web-strategy-comes-up-a-loser 8/25)

Over the next week, Google will finally be implementing Google Suggest, its auto-complete for searches, on its homepage at Google.com. The service allows users to see the most commonly searched phrases after entering only a few letters, helping users cut back on typing time and check for spelling errors. If you’d like to try the service out now (it isn’t currently activated for everyone) you can find it here. (http://www.techcrunch.com/2008/08/25/4-years-later-google-suggest-graduates-to-googlecom 8/25)

Memphis-based filmmaker Craig Brewer (Hustle & Flow) is creating a new series for MTV New Media called $5 Cover, taking online viewers into the modern day Memphis music scene. Viewers can take a virtual tour of the local music scene, explore some of the cast‘s favorite hangouts, and get an inside look at Memphis hotspots. Additionally, MTV will share social networking applications and other digital tools with fans to build anticipation in between episodes. MySpace and Facebook widgets created for $5 Cover” will continuously feed related content, including exclusive music performances, video blogs and video tours of popular Memphis juke joints. The show will also be available on mobile, gaming and MP3-compatible devices. (Cynopsis 8/25)

Unique Audience for Presidential Candidates
June and July 2008 – Unique Audience
June 2008      July 2008
BarackObama.com    3,091,000       3,330,000
JohnMcCain.com                      1,239,000       1,592,000
Source: Nielsen Online, NetView U.S. Home and Work

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ONLINE SERVICES/INTERACTIVE MEDIA by Marauder

ONLINE SERVICES/INTERACTIVE MEDIA

NBCOlympics.com got off to a promising start garnering 70 million page views on Friday – 10 times the usage achieved on opening day of the Athens Games in 2004. Some 4.8 million people watched 3.1 million video streams on Saturday, more than four times the peak number of daily streams during the 2006 winter Games in Torino, Italy. Features such as a 4-screen video display, the ability to schedule alerts and the capability to jump back and forth to specific periods within an event make the Olympics online a whole new ballgame. Better yet, NBC’s exhaustive online coverage of the Games (designed to complement and protect the broadcast schedule) is only helping to boost linear ratings. More viewers tuned in to watch the first two days of Olympic telecasts than any summer games in 10 years.

(Cynopsis 8/11, http://www.nytimes.com/2008/08/10/sports/olympics/10stream.html?scp=1&sq=olympics%20online,%20with%20a%20hook&st=cse 8/9)

The stats above prove that the required download is a barrier in this case, given that no other destination allows for so many hours of online content. I am very impressed by the shear volume of content available to watch online. My only disappointment, thus far, is in the navigation of that content. I have found it difficult to find the particular video I’m looking for. Given the time difference between Beijing and NYC, I have also found it difficult to navigate the online site without reading a headline which ruins the planned TV viewing later in the night. I can see from the numbers above that the online site is complimenting the TV viewing, I’m a bit of a frustrated viewer. In essenceNBC, stop blowing up the linear TV spot.

Google pulled in $5.37 billion in revenues last quarter, and $1.25 billion in net profits (nearly ten times what Yahoo made last quarter). Yet behind the consistently amazing financial performance, a few chinks are beginning to appear in Google’s armor. The biggest one may be the increasing gap between its organic revenue growth and its total revenue growth. (http://www.techcrunch.com/2008/08/09/does-google-have-an-organic-growth-problem 8/9)

Google and Yahoo are releasing excerpts of the pact covering their proposed search advertising partnership. The U.S. government filing keeps secret financial terms and the extent of other ties. The contract is heavily redacted in an area that covers “other business opportunities.” (Iwantmedia 8/11, http://www.reuters.com/article/businessNews/idUSN0840128220080809 8/9)

Google’s new Knol ad-supported online encyclopedia is raising new fears that the Internet search giant is becoming a “media company.” Knol is seen as a potential rival to the New York Times’s About.com. (Iwantmedia 8/11, http://www.nytimes.com/2008/08/11/technology/11google.html?_r=1&oref=slogin 8/11)

Twitter isn’t for everyone, and you may have dismissed the service a long time ago. But regardless of your own use, it’s hard to dismiss the phenomenon itself and the passion of so many that has built up around it. (http://www.techcrunch.com/2008/08/10/why-twitter-hasnt-failed-the-power-of-audience 8/10)

Google’s YouTube is launching a Beijing Olympics channel — accessible in the United States — aggregating video from news outlets covering the activities in China. The channel does not air sporting events but offers news and footage from the New York Times, Reuters and others. (Iwantmedia 8/11, http://www.broadcastingcable.com/article/CA6585816.html 8/8)

The spoof U.S. presidential campaign video clip starring Paris Hilton is attracting millions of visitors to Funnyordie.com. However, “in terms of advertising sales, that’s yet to happen,” observers point out. “It is questionable how many of these sites the market will sustain.” (Iwantmedia 8/11, http://business.timesonline.co.uk/tol/business/industry_sectors/technology/article4492694.ece 8/10)

The plan by Barry Diller’s IAC/InterActiveCorp to split itself into five parts is set to be completed Aug. 21. HSN, Interval Leisure Group, Ticketmaster and Tree.com will become stand-alone public companies. Also: The restructuring is expected to bring IAC shareholders “a lot of value.” (Iwantmedia 8/11, http://biz.yahoo.com/ap/080811/iac_spinoffs.html 8/11)

Time Warner Cable is taking heat from players of the “World of Warcraft” video game who are griping over lags in their Roadrunner Internet connections. The lags, they say, are forcing them to drop TWC for Verizon’s FiOS service. TWC execs insist they are not causing the problem. (Iwantmedia 8/11, http://www.nypost.com/seven/08102008/business/twc_blamed_for_internet_interference_123880.htm 8/10)

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ONLINE SERVICES/INTERACTIVE MEDIA by Marauder

ONLINE SERVICES/INTERACTIVE MEDIA

The New York Times is pulling out all the latest digital bells and whistles for its online Olympic Games coverage, devoting 20 staffers in the U.S. to keeping the content refreshed (in addition to two dozen Beijing Bureau members on the ground in China.) Check out the Olympics Tracker, allowing you to easily keep track of the events you’re interested in. It’s available as a web tool or a desktop application. The audio-driven After the Games feature is also very well done. (Cynopsis 8/8)

Yahoo!Telemundo is hoping to attract U.S. Hispanics in search of their Olympics fix. The site’s new Olympics portal features a full complement of news, photo galleries and video highlights (courtesy of the EFE news agency,) as well as social networking options with Flickr and Yahoo! Respuestas. (Cynopsis 8/8)

Digital revenues increased nearly 40% year-over-year at Warner Music Group during the quarter ending June 30 to $166 million, making up 20% of the company’s total revenue intake. But CEO Edgar Bronfman Jr. thinks the company can do even better in the digital space. He complained in a conference call that Warner is helping to make music-themed console games like Activision’s Guitar Hero and Viacom’s Rock Band huge successes but seeing little in the way of compensation. (Cynopsis 8/8)

The music industry’s attempts to create its own digital distribution business is like a bad horror movie. It just keeps coming back no matter how badly bludgeoned it gets. Back in 2001 in response to Napster, the music labels launched two competing music download sites, PressPlay and MusicNet (the latter became a white-label music service called MediaNet. Meanwhile, Pressplay was bought by Roxio, and formed the basis for the current version of Napster). Both were utter failures. (http://www.techcrunch.com/2008/08/07/the-record-industrys-digital-distribution-plan-totalmusic-comes-back-from-the-dead 8/7)

Rainbow Media-owned Fuse and Microsoft have finalized a deal that will bring the network’s “Summer of Music” series to members of the Xbox Live marketplace. The deal, which includes artists such as Pearl Jam, Metallica and Jack Johnson, will run through September and be offered free to Xbox Live’s 12 million users worldwide. (Broadcasting & Cable 8/7)

TheWB.com, now in beta testing, will launch on Aug. 27, offering classic series that aired on the now-defunct WB television network along with new Web series. Comcast will offer classic WB series via its video-on-demand service; TheWB.com content will also be on Facebook. (Iwantmedia 8/8, http://www.mediaweek.com/mw/content_display/news/digital-downloads/broadband/e3ibbaddb3b39b75b77ddd52b8aa35224bb 8/7)

For the Marauder download on the site, click here or the image below.

Blinkx, an Internet video search company, is proposing buying U.S. search-based advertising network Miva for $39 million to accelerate its expansion in targeted Web ads. Blinkx’s proposed bid “has the potential to significantly change the shape of the business,” analysts say. (Iwantmedia 8/8, http://www.reuters.com/article/marketsNews/idUSL869961320080808 8/8)

The 5% stake in AOL that Google bought in 2005 “may be impaired” and worth less than the $1 billion the search giant originally paid, according to regulatory filing. As part of its investment, Google has the right to demand that Time Warner spin off AOL or buy back its stake. (Iwantmedia 8/8, http://news.yahoo.com/s/ap/20080808/ap_on_hi_te/google_aol 8/8)

Google is developing a system that lets advertisers limit and measure the number of times users view ads on its partners’ sites. Clients will be able to better place ads based on the number of views they get and the number of users that visit a Web site after seeing it. (Iwantmedia 8/8, http://www.bloomberg.com/apps/news?pid=20601204&sid=adXENueI5QbQ 8/7)

Yahoo is set to announce that it will allow users to shut off targeted advertising on its Web sites, as a U.S. congressional committee continues to air concerns about consumer privacy. As media companies struggle to make money online, Congress is mulling what kind of ads ought to be allowed. (Iwantmedia 8/8, http://www.washingtonpost.com/wp-dyn/content/article/2008/08/07/AR2008080703104.html 8/8)

The beta version of Sling Media’s SlingPlayer 2.0 is now available for Windows PCs as a free download on the Sling site. The new software suite adds a bunch of new functions including a live video buffer for more DVR-like controls, an interactive player guide and multiple viewing modes and sizes allowing you to shrink the feed on your desktop. However the much-hyped Clip+Sling feature, allowing you to clip up to 5 minutes of video to share with friends online, is not a part of the beta. (Cynopsis 8/8)

Video metadata management company Gotuit announced a partnership with Move Networks integrating services to better define logical ad insertion points within video libraries. The Gotuit-Move solution will create an ad timing system to insert ads at strategic places within a clip using rich scene-level metadata. The idea is to improve engagement and enhance search functionality by enabling video to be indexed scene by scene. (Cynopsis 8/8)

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ONLINE SERVICES/INTERACTIVE MEDIA by Marauder

ONLINE SERVICES/INTERACTIVE MEDIA

NBC Universal unveiled a detailed description of how its ambitious digital coverage of the Olympic games will play out online, on mobile devices, on VOD and via interactive television systems (Cynopsis 7/29):

  • NBCOlympics.com on MSN will be the hub for news, results, schedules and 2,200 hours of live streaming broadband coverage. Also look here for tutorials on how to connect to mobile, gaming, VOD and other outlets
  • The Olympics will be a major coming out party for partner Microsoft‘s Silverlight 2 video platform, powering 20 different concurrent streams of 25 different sports. Functionality includes picture-in-picture and quad-screen viewing
  • An online viewing guide will detail complete coverage across NBCU broadcast and cable outlets with localized listings and athlete news sourced by zip code
  • A full complement of widgets will keep web surfers updated on news, video, athletes, metal counts, results and tune in schedules. (Digital agency partner 360i has been spreading the word about these across the blogosphere)
  • Two-screen companion games will challenge viewers to answer trivia questions, polls and other games while watching the telecasts
  • NBCU Olympics Mobile will offer on demand news, video coverage and breaking news alerts. A WAP site will feature a scaled down version of much of what’s on the main site
  • Olympics content will be downloadable via Amazon’s Unbox and Microsoft’s Windows Media Center and Zune player

ESPNU will launch an HD simulcast network on Aug. 28 just in time for College Football season. The collegiate sports network, ESPN’s 4th HD net, expects to broadcast more than 70 live College Football games and over 200 overall events during its first year. Go to ESPNU.com for a schedule of this year’s televised football matchups beginning with Vandy at Miami (Ohio) on Aug 28. (Cynopsis 7/29)

Since its debut on iTunes on July 14, the full seasons of MOJO HD‘s Wall Street Warriors, seasons #1 and #2, have been the number one and number two most downloaded TV series on iTunes in the reality TV category. The series, which launched on MOJO HD in late 2006 and aired its second season earlier this year, is a behind-the-scenes look into the high pressure world of financial investors. (Cynopsis 7/29)

I watched only 30 seconds but I’m already into it.

Amie Street, the indie music store that prices songs by their popularity, has pre-released The Walkmen’s new album You & Me three weeks before its scheduled launch date. The entire album is available for $5, with all proceeds going to the Memorial Sloan-Kettering Cancer Center as part of the site’s “Download To Make a Difference” campaign. You can download the album here. (http://www.techcrunch.com/2008/07/28/get-the-walkmen-album-early-help-charity-on-amiestreet 7/28)

Hewlett Packard, Intel and Yahoo announced the Cloud Computing Test Bed this morning. Executives from the three companies are holding a 9 am PST conference call to discuss the new venture. Participating are Prith Banerjee, Senior Vice President, Research, HP and Director, HP Labs; Prabhakar Raghavan, Head of Yahoo! Research; and Andrew Chien, Vice President, Corporate Technology Group, Intel and Director, Intel Research. (http://www.techcrunch.com/2008/07/29/cloud-computing-test-bed-live-notes-from-the-conference-call 7/29)

Long outplayed by two Indian brothers, Hasbro finally delivers a massive counter blow to Scrabulous, one of the most loved games on Facebook. Scrabulous fans in North America will see the below message when they try to play the game.  (http://www.techcrunch.com/2008/07/29/endgame-scrabulous-gets-wiped-off-facebook 7/29)

Newly formed media-buying group Mediabrands will buy at least $1 million in ads from cable providers under a new partnership with Microsoft-owned Navic Networks, whose interactive ad-buying technology mimics the process of buying online ads. A part of the Interpublic Group, Mediabrands is composed of four agencies that will each assign employees to explore Navic’s technology. The Wall Street Journal (free content) (7/28)

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BROADCAST/CABLE by Marauder

BROADCAST/CABLE

NBC Universal announced it will offer more than 3,600 hours of coverage from the 2008 Beijing Summer Olympics which includes spotlighting all 34 Olympic sports in some fashion. Approximately 2,900 of those hours will be presented live and coverage of the Olympic Games will be distributed over the company’s stable of networks and various platforms presented in three blocks: afternoon, primetime and late-night, starting with opening ceremonies beginning at 8p on August 8. (Cynopsis 7/9)

Showtime is developing “Exterminators,” an adult animated series based on the comic books by the same name. Sara Colleton, the executive producer of Showtime’s “Dexter” series, also will work on “Exterminators.” (The Hollywood Reporter 7/9)

Cablevision-owned Fuse announced plans for three original series that will focus on aspects of the music world. The shows, expected to premiere in the fourth quarter, are “Redemption Song,” about 10 women vying for a record deal; “Rock Bottom,” a look at band members helping their mates overcome problems; and “Tour Me a New One,” which involves a quest to find the most passionate music fans on the planet. (Variety 7/8)

The American Federation of Television & Radio Artists (AFTRA) voted in favor of ratifying the primetime agreement, effectively quashing SAG’s efforts to have the contract voted down. The terms in the AFTRA deal, passed by 62% of voting members, echo those signed previously by the WGA and DGA. SAG’s interest in seeing this deal crash and burn was to give it more leverage in its deal with producers, while arguing actors should get better terms in the areas of new media, DVD residuals and salary minimums. AFTRA contends that approving the contract keeps people employed, and it offers increases in salaries and new media without rollbacks or concessions. (Cynopsis 7/9)

For the first time, AT&T, Verizon Communications and Qwest are joining forces to keep residential business in the telecom family. The three said that when customers relocate, service agents will advise them to go to a Web site called Movearoo.com, which has information on telecommunications firms … but not cable companies. (Chicago Tribune/Bloomberg 7/9, CNNMoney.com/Dow Jones Newswires 7/8)

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