Daily Marauder


THIS WEEK: HOTCHELLA & THE ANDROID SLUMP by Marauder

THIS WEEK: HOTCHELLA & THE ANDROID SLUMP

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Photo Credit: Daily Marauder

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This past weekend, I experienced my first Coachella, which prompted me to immediately rename it HOTchella with temperatures peaking at 105 degrees on site, only a few degrees shy of the record set at 107 on April 21, 1958. With my beginnings in radio, I’ve been to many music festivals over the years, most of them from the years of ’96 to ’01. This one, however, was bigger than anything I’d ever seen. Two outdoor stages and three tents devoted to five bands at any given time. Young and old gathered in a field under intense narcotics use. It felt like the music festival version of Dazed and Confused.

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The size and scale of the venue made the experience simultaneously a bit intimidating and awe-inspiring. My favorites? Azealia Banks hands down. Nothing like watching an entire crowd scream out the c-word while Banks rapped ‘212’, bobbing back and forth on stage with her L’il Kim-inspired pasties. Cue to 1:28 and enjoy. She’s only 20 and hypnotic.

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I loved Bon Iver as always even though his energy level was a bit disappointing. Feist had incredible moments but her attempt to rock out seemed a bit off-brand.

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Photo Credit: Stereogum


The disappointment? Radiohead. For the record, I left while they were playing. I’ve seen Radiohead three times, once in D.C. while holding onto the front barricade mere inches from Thom Yorke. I’ve seen them command thousands of people from a first note. This, was not that experience. They seemed to be playing for themselves, a narcissism that was felt throughout the field.

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I was on site looking at sponsorship opportunities. To this end, I really enjoyed the H&M tent. They are the exclusive sponsor to provide free water at the festival. They came up with this brilliant idea years ago and wrote it into their contract. Their tent was covered in fan photos from top to bottom and included a freshen-up station, which in the astounding heat, was an absolute oasis. Through Instagram, fans could upload a photo with the hashtag #kissforacause to donate $1 to HIV/AIDS prevention. Smart.

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Photo Credit: Daily Marauder

H&M Tent – Photo Wall

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Photo Credit: Daily Marauder

H&M Tent – Instagram Photo Upload for a Cause

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Photo Credit: Daily Marauder

H&M Tent – Freshen-Up Station

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In other news, Android has hit a rough patch, rumors surround an iPad Mini launch, this Olympic ad from P&G draws tears and views and Tumblr will launch ads on site May 2nd.

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Some more Cool Sh-t:

The Color Forecast: Fashion Trends Based on Real Time Data



BROADCAST/CABLE by Marauder

BROADCAST/CABLE

CBS Interactive, CBS Television and the Recording Academy credited an ambitious cross-platform marketing campaign for a huge increase in ratings for Sunday night’s Grammy Awards telecast, which experienced a 23% increase among adults 18-34 over last year’s broadcast. (Cynopsis 2/10)

grammy

ABC introduces the new cast of thirteen celebrities on Dancing with the Star’s eighth season opening March 9 at 8p: Belinda Carlisle, David Alan Grier, Jewel, Shawn Johnson, Lil’ Kim, Gilles Marini, Ty Murray, Steve-O, Nancy O’Dell, Denise Richards, Lawrence Taylor, Chuck Wicks & Steve Wozniak. (Cynopsis 2/10)

I wonder if Lil’ Kim will revisit this outfit selection from the MTV VMA’s.

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ABC’s “Good Morning America” is licensing footage of an interview with octuplet mother Nadya Suleman’s own mother from RadarOnline.com, a Web-only version of the celebrity magazine that folded last fall. ABC describes the payment to Radar as a “nominal fee.” (Iwantmedia 2/10, http://latimesblogs.latimes.com/showtracker/2009/02/as-nbc-airs-fir.html 2/9)

octoplets

News Corp.’s MyNetworkTV no longer is a broadcast network. The venture is cutting back on original programming and will air syndicated content, such as a two-hour block of NBC’s “Law & Order.” The traditional broadcast model “is not working,” says MyNet president Greg Meidel. (Iwantmedia 2/10, http://www.hollywoodreporter.com/hr/content_display/news/e3i423339706237af107467fb75f5076e53 2/9)

Many local TV stations face the prospect of being cut out of the picture as both viewership and advertising continues to decline. Execs at some major networks are beginning to talk about eventually taking shows straight to cable, where networks can take in steady subscriber fees. (Iwantmedia 2/10, http://online.wsj.com/article/SB123422910357065971.html 2/10)

local-tv-stations

n an expected move, ABC Family renewed the series The Secret Life of the American Teenager for a second season. The cable network ordered 24 episodes with plans to launch season two next summer. Season one’s finale is scheduled for March 23. (Cynopsis 2/10)

teenager

Walt Disney Studios made a distribution agreement with DreamWorks Studios, cites CNN. The deal allows Disney to market at least six DreamWorks live-action movies per year produced via DreamWork’s deal with India-based Bollywood production company Reliance BIG Entertainment. (Cynopsis 2/10)

Cartoon Network wants to see more of “Star Wars: The Clone Wars,” the computer-generated series that has become a magnet for boys on Friday nights at 9 p.m. The network has ordered a second season of the series, which is set to kick off this fall. The Hollywood Reporter (2/9)

As large, multiplatform media companies such as News Corp. report their fourth-quarter earnings, it is becoming increasingly apparent that cable television networks, so far, are exhibiting a good amount of resistance against the recession. “People are spending more time at home, watching more TV and enjoying wonderful choice,” observed News Corp. CEO Rupert Murdoch, adding that “the fragmenting audience is hurting over-the-air.” Broadcasting & Cable (2/9)

DirecTV is reporting a decline in fourth-quarter profit after rivals curbed subscriber growth. The largest U.S. satellite-television provider faces mounting competition from cable and phone companies, which offer Internet service, phone calls and TV programming in one package. (Iwantmedia 2/10, http://www.bloomberg.com/apps/news?pid=newsarchive&sid=a94GfcenUtEQ 2/10)

Moody’s Investors Service is considering a credit upgrade for Comcast. According to this report, Moody’s is reviewing Comcast’s standing because of its falling debt/earnings ratio and its competitive strength in the media marketplace. Forbes/The Associated Press (2/9) , The Wall Street Journal/Dow Jones Newswires (subscription required) (2/9)

Citing newspaper-industry woes and the economic downturn, Cablevision says it will erase nearly 70% of the value of Newsday from its books. Cablevision, which bought Newsday last summer for $650 million, will take $375 million to $450 million in pretax “impairment charges.” (Iwantmedia 2/10, http://www.newsday.com/services/newspaper/printedition/tuesday/business/ny-bzcabl106030548feb10,0,1818611.story 2/10)

Time Warner Cable earlier this month hit an important HD milestone: The cable provider now offers 100 channels in New York’s five boroughs. Time Warner Cable’s high-definition offerings include 65 channels as part of its standard package and an additional 35 in its premium tier. Multichannel News (2/9)

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