Daily Marauder


THIS WEEK: GRAFFITI NYC & LONG LIVE THE IPO by Marauder

THIS WEEK: GRAFFITI NYC & LONG LIVE THE IPO

.

LA Artist Retna at the corner of Bowery/Houston

.

NY artist Wane along Kent Ave in South Williamsburg, Brooklyn

.

Kent Ave under the Williamsburg Bridge/ Brooklyn, NYC

Photo Credits: Daily Marauder

.

This past week, I spent some time in NYC. During my walking trips around the city, I took a few snaps of some incredible street art from Manhattan to Brooklyn. Street art holds quite a bit more worth to me than anything hanging in a gallery because of the circumstances surrounding its viewing. Much in the way Bill Cunningham chronicles street style in the NY Times to show what real (or somewhat real) New Yorkers are doing with the latest runway pieces, street art is built for everyone. Cunningham remarked that “The best fashion show is on the street” and I would add that the best art show is in the same place. No admission fee. No thoughtful head nodding or crowds of people. Just art. Unexpected and there whenever you want it.

.

It still strikes me as incredibly odd that LA brought the first street art exhibit to creation at the MOCA Los Angeles, while NYC snubbed its nose in Brooklyn. Between the two cities, street art certainly has its place where it is fostered. In NYC, that’s usually the outer boroughs and in LA that’s Hollywood or downtown LA.

.

I tried to track down the artist behind the bottom piece in Brooklyn but wasn’t successful. If anyone has the information, please leave a comment or email me.

.

This past weekend, I also watched the 1980’s film Wild Style all about graffiti art culture in the South Bronx, the birthplace of hip hop. It’s not a well-acted film by any means but it’s got a realness to it that’s fascinating.

.

In other news, Facebook’s IPO finally goes live and experiences some growing pains, the Zuck gets married, the queen and king of disco, Donna Summer & Robin Gibb, passed away, and Pinterest continues to show strength in pushing e-commerce.

.

Some more Cool Sh-t:

The Anti-Gravity Ball

Advertisements


THE PERFECT HOLIDAY DRESS?: RENT THE RUNWAY by Marauder

THE PERFECT HOLIDAY DRESS?: RENT THE RUNWAY

Rent the Runway2

I just received an invite in my inbox to try out Rent the Runway, the latest web site to take on the high fashion rental market. Remember Bag, Borrow, or Stealmade popular by Jennifer Hudson’s character in the Sex and the City movie? Well, it appears we’ve moved past renting accessories and on to renting a whole look. Need a dress-to-impress for that holiday party? Think of how amazing you will look in a Hervé Léger. Gorg. Here’s how it all breaks down.


Rent the Runway

The site offers a smattering of designers from Catherine Malandrino, Tracy Reese to Cavalli. Dress rentals run from $50 – $200 for a 4-day rental including the price to ship to your doorstep. That’s one-tenth of the typical cost.  While dresses come in sizes 0-10, this is high fashion. Not surprisingly, most are only available up to a size 8. They also allow another dress to be shipped to your house free of charge in a separate size when you rent from a new designer. Girl, you know how you like to lie about your size… These designers don’t front like Banana Republic trying to convince you that you actually weigh 10 pounds less! The site offers returns within 24 hours for any reason.


Proenza Schouler

Proenza Schouler– Peekaboo shoulder sheath


After rocking out the dress and impressing your friends with your style and apparent wallet-size, simply place the dress in a pre-paid envelope and return to RTR. Dry cleaning is included but damage insurance costs an additional $5 extra. If you happen to all-out destroy the dress (think Can’t By Me Love), you can either find a geek to go out with you or pay up for the entire cost of the dress.

The inventory currently includes 160 dresses and the founders claim that twenty thousand women have signed up on the site, which has only been shipping dresses for a week.  No men’s fashion for now boys.

So far, a few things seem to be critical to the site’s success.

Timeliness

In planning for a big event, if the dress doesn’t arrive on time, it could spell disaster.

Selection

No one wants to be rocking a Proenza Schouler from 3 collections back. Travesty.


Consumer Behavior

There’s a clear difference between sauntering around with a rented handbag on your arm vs. wearing a dress that many could have worn before you. Yes, we’ve all tried on clothes in fitting rooms. Have those clothes walked out of the fitting room, into a cab, gotten wasted at Spring Lounge at an after party and proceeded to eject the contents of the most recent Jack & Ginger on a street corner? I think not.


Business Model

The key is to rent each dress enough times that RTR can make back what they spent on each. Netflix only has to make back the cost of a DVD. A piece of designer threads costs substantially higher increasing the potential risk.

So far the service is invitation-only but we’re working on getting some invites for loyal readers. Check back later.

It remains to be seen if this model can prove successful but in the meantime, yes, this is a Christian Siriano. Glad you like it.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Reblog this post [with Zemanta]