Daily Marauder


THIS WEEK: HOTCHELLA & THE ANDROID SLUMP by Marauder

THIS WEEK: HOTCHELLA & THE ANDROID SLUMP

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Photo Credit: Daily Marauder

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This past weekend, I experienced my first Coachella, which prompted me to immediately rename it HOTchella with temperatures peaking at 105 degrees on site, only a few degrees shy of the record set at 107 on April 21, 1958. With my beginnings in radio, I’ve been to many music festivals over the years, most of them from the years of ’96 to ’01. This one, however, was bigger than anything I’d ever seen. Two outdoor stages and three tents devoted to five bands at any given time. Young and old gathered in a field under intense narcotics use. It felt like the music festival version of Dazed and Confused.

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The size and scale of the venue made the experience simultaneously a bit intimidating and awe-inspiring. My favorites? Azealia Banks hands down. Nothing like watching an entire crowd scream out the c-word while Banks rapped ‘212’, bobbing back and forth on stage with her L’il Kim-inspired pasties. Cue to 1:28 and enjoy. She’s only 20 and hypnotic.

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I loved Bon Iver as always even though his energy level was a bit disappointing. Feist had incredible moments but her attempt to rock out seemed a bit off-brand.

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Photo Credit: Stereogum


The disappointment? Radiohead. For the record, I left while they were playing. I’ve seen Radiohead three times, once in D.C. while holding onto the front barricade mere inches from Thom Yorke. I’ve seen them command thousands of people from a first note. This, was not that experience. They seemed to be playing for themselves, a narcissism that was felt throughout the field.

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I was on site looking at sponsorship opportunities. To this end, I really enjoyed the H&M tent. They are the exclusive sponsor to provide free water at the festival. They came up with this brilliant idea years ago and wrote it into their contract. Their tent was covered in fan photos from top to bottom and included a freshen-up station, which in the astounding heat, was an absolute oasis. Through Instagram, fans could upload a photo with the hashtag #kissforacause to donate $1 to HIV/AIDS prevention. Smart.

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Photo Credit: Daily Marauder

H&M Tent – Photo Wall

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Photo Credit: Daily Marauder

H&M Tent – Instagram Photo Upload for a Cause

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Photo Credit: Daily Marauder

H&M Tent – Freshen-Up Station

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In other news, Android has hit a rough patch, rumors surround an iPad Mini launch, this Olympic ad from P&G draws tears and views and Tumblr will launch ads on site May 2nd.

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Some more Cool Sh-t:

The Color Forecast: Fashion Trends Based on Real Time Data

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THIS WEEK: TUPAC BECOMES THE WALKING DEAD by Marauder

THIS WEEK: TUPAC BECOMES THE WALKING DEAD

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Photo Credit: Daily Marauder

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This past year, I joined the Academy of TV Arts & Sciences (The Emmys), at the urging of my former colleague Lori Schwartz, Chief Technology Catalyst at McCann. I had worked on the live show last year, helping to craft the social media story from the red carpet and backstage. It seemed a natural extension at that point.

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Its Emmy season and a cavalcade of TV series have been arriving at my doorstep. From watching a mountain of DVDs to going to the Academy Theater itself to watch a panel of producers and cast of The Walking Dead & Boardwalk Empire, I feel fully immersed in the script to screen process.

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In watching the somewhat awkward exchange between my digital/tech co-horts and my entertainment friends, I’m continuously reminded of what causes the disconnect. I’ve been somewhere between both worlds for the last 6 years, first working at HBO and then for Lionsgate in digital marketing & R&D. It appears to me that Silicon Valley/Alley doesn’t seem to fully understand the massive undertaking involved in creating quality content. Their arrogance in thinking that they can either cut costs seamlessly and/or create better content, is simply ridiculous.

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By that same token, many in entertainment diminish the power of those in the digital and technology sphere, simply because, in many respects, some may not understand the technology or may believe the young and sometimes green chiefs of these companies don’t understand their business. Therein lies the rub of many misunderstandings. The truth of the matter is this; entertainment needs technology as much as technology needs entertainment. One without the other is irrelevant and the man that mastered this relationship is unfortunately gone, replaced by Ashton Kutcher in an upcoming biopic. So perhaps, the best method to move forward, is a reaching across the aisle for all of us.

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Photo Credit: High Snobiety

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In other news, Coachella brings Tupac back from the dead in Hologram form, the Prometheus team brings forth another viral campaign, and many weigh in on the Facebook/Instagram deal.

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Some more Cool Sh-t:

The Body. Transformed Through Technology. Beautiful.