Daily Marauder




Katniss Everdeen and her Hunger Games blazed through theaters this weekend bringing in $155 MM in the box office, the third highest box office opening weekend in history, behind sequels including Harry Potter and the Deathly Hallows, Part 2 at $169.1MM and just shy of The Dark Knight at $151.6 MM. Of all the five films in the top 5 for largest opening weekend, it should come as no surprise that each film is based on a book. A film does best when it has an established audience already interested in the story. A book series accomplishes the initial stages of marketing for a film.  I hate to use the buzz marketing word transmedia, but the novel-to-film strategy is the original in transmedia and still one of the most successful use cases.


I was a bit closer to this particular film, being that I worked previously at the ad agency which placed its media. The incredible thing about the Lionsgate team is their nimbleness in the digital space. While others are belaboring whether or not to try one initiative or the other, Lionsgate seemingly tries it all. As Frans Johansson pointed out in the book, The Medici Effect, the sign of success is a direct correlation to how many times you have tried and failed. In other words, it takes a lot of attempted failures to arrive at the top. In my experience with Lionsgate, this is what I admire about them. They are small and volatile at times, but they attempt to do it all and find their footing somewhere along the way. So to that entire team, I say congrats. Keep moving at the speed of light.


(AP Photo/The Seattle Times, Greg Gilbert)


In other more serious news, crowds have turned out across the US calling for the arrest of George Zimmerman, the man who shot and killed the unarmed Trayvon Martin (President Obama weighs in), Instagram is finally coming to the Android platform, Twitter turns 6 and begins to drop promoted tweets in your mobile feed (which as a user, I despise), Carrie Bradshaw gets a new face, and Angry Birds’ latest game Space has racked up 10MM downloads since its Thursday release. One last thing…after SXSW and writing about the top trends from the week, I did an in-depth review of the social discovery trend as well. This is one to watch.


Some more Cool Sh-t:

Man. Meet Bird. Take Flight.


1 Comment so far
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THG was awesome man!

Comment by Jeyna Grace

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