Daily Marauder


THIS WEEK: THE DESCENT OF SXSW by Marauder

THIS WEEK: THE DESCENT OF SXSW

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This week, SXSW descends over Austin. If you’re unfamiliar, SXSW is a three-in-one conference encompassing interactive, film, and music. SXSW has launched a few innovative companies in its midst including Foursquare and the now-acquired Gowalla. In my opinion, it’s a nerd fest reunion with some music folks on the back end. Once a year, all of my digital nerd friends from all across the US get together to drink, party and possibly hit a panel or two. This week, I had a conversation with an ad agency executive in NYC about the merits of SXSW.

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While this particular person had never attended SXSW, he felt that the information which returned was never of value. The thought was that SXSW was simply a drunken booze fest without value.

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I thought about this argument and sat down to read an article in the New Yorker about Davos. Davos, as contrasted to SXSW, rounds up the top world leaders with the hope of igniting inspiration at the highest levels. I’m sure cocktails are shared but I’m guessing no one ends up at the Driskill Hotel at 2 in the morning passed out in a hotel lobby arm chair. That said, my argument in defense of SXSW centered on the simple physical aggregation of start-up folk, programmers, product people and marketing experts alike. Primarily, in the past four years that I have been attending SXSW, this has included an audience under the age of 35. We are young, we are innovators, and yes, we like to drink. Let’s face it, a cocktail or two lowers our fears and in many cases, allows creativity to flow. Steve Jobs referenced LSD as “one of the two or three most important things [he had] done in [his] life” as he considered the experience principally one which opened his eyes to creativity in ways he did not think possible.

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Now, I’m not condoning alcoholism or drug use. I’m simply pointing out that discounting SXSW because this particular audience parties or drinks heavily,is simply disregarding it based on unfair terms. It may be Spring Break for digital folks but don’t we all need a vacation from reality every once in a while? If you’ll be at SXSW, I’ll be speaking on a panel entitled, “Are We Killing Social with Social?”  Stop by and share some thoughts, cocktail or no cocktail.

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In other news, Pinterest is surging while Google + is puttering, Lady Gaga becomes the first person to hit 20MM followers on Twitter, newspaper revenue tanks shocking no one, smartphone owners now outnumber other mobile users in the US, Yelp shares surge on their first day of trading, and co-founder Naveen Selvadurai is leaving Foursquare.

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Some more Cool Sh-t:

The Lowline: Underground NYC Park Life

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