Daily Marauder


THE ART OF THE CHECK-IN: FROM LOCATION TO CONTENT TO BRAND by Marauder
January 3, 2011, 2:03 PM
Filed under: Feature, ONLINE SERVICES/INTERACTIVE MEDIA, WIRELESS

THE ART OF THE CHECK-IN: FROM LOCATION TO CONTENT TO BRAND


Below is an excerpt from a post I wrote for Mashable. Read on here. All images from the post are included below including the ones which did not get used. Above is a video created for this post including Naveen Selvadurai from Foursquare, Greg Grunberg from Yowza!! (and Heroes of course), Chamillionaire, Nastassia Johnson from the Manila Machine, Todd Dipaola from Checkpoints, & the brilliant Foursquare Cops.

 

 

Checking in all began with location but has shifted to allow users to check in to TV, movies, books and finally to brands. Each of these additional options allows us to personally define ourselves by answering the following questions: Where am I? What am I watching/reading? What am I buying?

 

While each of these choices from location, to content, to brand allows for an additional layer of sharing, they also each call for an additional level of activity from the user. It’s not enough to visit a restaurant or watch a TV show; we now must announce to the world that we’re doing it.

 

Simply put, we have fallen into the age of the overshare. There is a happy medium to be found, but we haven’t quite hit on it yet.

 

So, what do these companies think the reward is for users? And what do users think about interacting with these platforms?

 

Location: Cast of Characters

 

Why Are We Checking In?

 

Checking into Content: TV, Movies, etc

 

Why Are We Checking In?

 

Checking into Brands

 

Why Are We Checking In?

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