Daily Marauder


TECHNOLOGY by Marauder
November 4, 2009, 1:05 PM
Filed under: TECHNOLOGY

TECHNOLOGY

Is the DVD really on its way out? Following a partnership announced earlier this year which made CinemaNow downloads available on Best Buy’s retail site, the electronics chain announced plans to license and deploy Sonic’s Roxio CinemaNow technology and services platform to make on-demand digital content delivery a standard feature on connected consumer electronics devices sold throughout its U.S. stores, including PCs, connected TVs, set top DVRs, Blu-ray Disc and mobile media players. Sonic licenses new movies, TV shows, indie films and catalog titles, often day-in-date with their DVD release. Best Buy will be paying CinemaNow a fee along with a percentage of the service’s revenue for powering the service. CinemaNow also handles the back-end support for Blockbuster’s streaming video rental service. (Cynopsis 11/4)

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