Daily Marauder



Apple is trying to round up programming support to offer a $30-a-month subscription-television service. The Wall Street Journal says Apple’s “over-the-top” service in theory could rival cable television, given it can offer programmers a base of 100 million customers through iTunes. The Wall Street Journal/Digits blog (11/2)

Apple sub

Best Buy Co., the world’s largest electronics retailer, will start an online store for movies and television shows that will compete with Apple Inc.’s iTunes. (Bloomberg11/3)

Last week Google launched the Music Onebox — a special new search result that lets users stream songs in their entirety for free. The feature is being powered through partnerships with MySpace and Lala who are providing the song streams, with contributions from a host of other partners like Pandora and imeem. Millions of people will doubtless stumble across the new feature on their own as they run searches for their favorite bands, but Google also has a few tricks up its sleeve to get the word out. We’re hearing that a number of well known artists will soon be actively promoting the service, offering exclusive content to fans who Google them.

Tres smart marketing promotion. Tres Tres smart, The word of mouth on this should be intense. Nice move Google. Very nice. (Techcrunch11/3)

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