Daily Marauder


ONLINE SERVICES/INTERACTIVE MEDIA by Marauder

ONLINE SERVICES/INTERACTIVE MEDIA

Reaching out to the more price sensitive, The NBA retooled its NBA League Pass broadband offering, offered with Turner Sports’ NBA Digital, to give fans of a few teams the lower-priced option to follow up to 7 teams for just $99.95 for the season. Access to all out-of-market games goes for $149.95. The premium package also feature the live-game DVR functionality with an extended game archive to view games on-demand up to 48 hours after they air. (Cynopsis 10/28)

NBA League Pass

Paramount Pictures has found a new way to generate more revenues from its films and the DVD market. The Viacom studio has made an inexpensive film called “Circle of Eight” and is premiering on MySpace. The idea is to create buzz, then rent or sell the film through Blockbuster. (Iwantmedia 10/28, Business Week 10/27)

Remember when Yahoo started to roll out its new homepage last summer? It’s been live for all users for about three months now, and today Yahoo’s annual Analyst Day, senior vice president Tapan Bhat gave an overview of how the redesigned homepage is performing. In the past three months, pageviews are up 9 percent, and time spent on the homepage is up 20 percent. (Techcrunch10/28)

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