Daily Marauder


BROADCAST/CABLE by Marauder

BROADCAST/CABLE

With the storied New York Yankees facing off against the defending champion Philadelphia Phillies, Fox Sports has a potentially compelling matchup in baseball’s World Series that should drive strong TV ratings.

All News Corp‘s Fox needs is close games, a full seven-game series and Mother Nature to cooperate and it could see strong revenue, analysts said. (Reuters10/27)

World Series

USA’s “White Collar” attracted 5.37 million viewers to its premiere at 10 p.m. Friday. The show averaged 2.18 million viewers in the 25-to-54 demographic group and 1.79 million in the 18-to-49 category. Mediaweek (10/26)

Television industry execs who complain that Hulu is undermining current models haven’t seen the business plan, says CEO Jason Kilar. Some 50% of Hulu’s content has never been available in the living room in the past year, and therefore no threat to the TV, he says. (Iwantmedia10/28, Broadcasting & Cable 10/27)

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