Daily Marauder


BROADCAST/CABLE by Marauder

BROADCAST/CABLE

Looking to regain its popularity with young boys, Nickelodeon has acquired the rights to the “Teenage Mutant Ninja Turtles” franchise from The Mirage Group and 4Kids Entertainment for $60 million. The Viacom-owned cable network is expected to produce a new version of the show to debut in 2012, while corporate cousin Paramount Pictures will develop a feature film based on the heroes. Los Angeles Times/Company Town (10/21)

Turtles

The CW is granting a full season order to the frosh drama Vampire Diaries, taking the series to a full 22-episode season. Since its debut in September, Vampire Diaries has delivered solid ratings and viewers for the network, averaging a 1.8 rating and 3.9 million total viewers last week. Additionally, The CW gave Melrose Placefive more episodes, despite its lukewarm ratings results since its premiere.

NBC gave a development nod to a 30m sitcom from actor/writer Paul Rust based on his past employment at a Wal-Mart store, cites Variety. The yet-to-be-titled project will be produced by Universal Media Studios through Conan O’Brien‘s Conaco banner. Rust will write and star in the project which recounts his former job at a Wal-Mart located in his hometown of LeMars, Iowa following college graduation.

Does Wal-Mart not see the branded entertainment opportunities alllll over this? Makes me think of the web site I turned to most when driving cross country. http://www.peopleofwalmart.com/

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