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BROADCAST/CABLE

Oprah Winfrey, aiming to climb back from last season’s ratings slump, will attempt to make up with conservative viewers on Nov. 16 when she has Sarah Palin on her syndicated talk show. Palin’s new book, “Going Rogue,” is scheduled to hit bookstores the next day. (Iwantmedia 10/21, Washington Post 10/21)

Palin

Combining metrics across multiple platforms, ESPN says it delivered its biggest audience ever in Sept., including a combined total day rating of 1.65 million homes across ESPN’s networks, a 250% spike in time spent on ESPN 360.com (per Move Analytics,) and a 21% boost in unique visitors to ESPN.com, totaling 28.8 million visitors for the month. ESPN.com also had more viewers of online video in September than ever, with 9.3 million viewers logging nearly 196 million minutes of video viewing. (Cynopsis10/21)

Traditional television viewing patterns are collapsing and the industry needs to quickly figure out how to profit in a world where people can watch TV shows anytime, anywhere, says NBC Universal TV chief Marc Graboff. “The audience is so fragmented at the expense of TV shows.” (Iwantmedia 10/21, Reuters10/20)

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