Daily Marauder


ONLINE SERVICES/INTERACTIVE MEDIA by Marauder
May 26, 2009, 7:24 PM
Filed under: ONLINE SERVICES/INTERACTIVE MEDIA

ONLINE SERVICES/INTERACTIVE MEDIA

Twitter is partnering with Reveille Productions and Brillstein Entertainment to develop an unscripted television series described as "putting ordinary people on the trail of celebrities." Also: Twitter "might have the power to transform television," says co-founder Biz Stone. (Iwantmedia 5/26, http://www.variety.com/article/VR1118004136.html?categoryid=14&cs=1  5/25)

When the WSJ broke the storyclip_image001 about Russian tech investment group Digital Sky Technologies looking to buy a stake in Facebook for $200 million – a deal that would value the private company at $10 billion in preferred stock – there was still some uncertainty about whether the firm was gunning for a seat on Facebook’s board of directors as part of the investment offer, of if they’d be happy with just purchasing equity. (http://www.techcrunch.com/2009/05/25/russian-investment-firm-poking-facebook-for-board-seat/  5/25)

Microsoft is set to launch a $80 million multimedia advertising campaign for Bing, the new search engine it hopes will help it grab a bigger slice of the online ad market. Also: Bing, which officially launches in June, will face the challenge of overcoming Google’s powerful brand. (Iwantmedia 5/26, http://adage.com/digital/article?article_id=136847  5/25)

Google sees social networking sites as growing competitors in search, admits company product manager Ken Tokusei. Internet searchers are increasingly looking for something personal, and social networks present information as if it came from "someone you know." (Iwantmedia 5/26, http://tech.yahoo.com/news/ap/20090525/ap_on_hi_te/as_japan_google  5/25)

Cablevision plans to charge for online access to Newsday beginning this summer. MediaNews has decided to start charging for the online versions of its print editions. Hearst is using its SeattlePI.com to test whether online fees could help save its 15 remaining dailies. (Iwantmedia 5/26, http://tech.yahoo.com/news/ap/20090526/ap_on_hi_te/us_tec_online_newspaper_fees  5/25)

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