Daily Marauder


ONLINE SERVICES/INTERACTIVE MEDIA by Marauder

ONLINE SERVICES/INTERACTIVE MEDIA

Traditional and new-media companies are getting “creative” out of necessity, as all advertising-driven media are being hit hard by the recession. Later this summer, a major movie studio will pay celebrity blogger Perez Hilton to “tweet” for a week about a forthcoming movie. (Iwantmedia 5/18, http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2009/05/17/MNH217LDF5.DTL 5/17)

Paris

MySpace is debuting six albums from major acts, including Eminem, Tori Amos, Phoenix, Busta Rhymes, Method Man & Redman, Kate Voegele and Lionel Richie All six albums will be streaming in their entirety on each artist’s respective official MySpace page days before their release. (Iwantmedia 5/18, http://music-mix.ew.com/2009/05/ew-exclusive-my.html 5/15)

MySpace Full Album

Once again, the Internet is shifting before our eyes. Information is increasingly being distributed and presented in real-time streams instead of dedicated Web pages. The shift is palpable, even if it is only in its early stages. Web companies large and small are embracing this stream. It is not just Twitter. It is Facebook and Friendfeed and AOL and Digg and Tweetdeck and Seesmic Desktop and Techmeme and Tweetmeme and Ustream and Qik and Kyte and blogs and Google Reader. The stream is winding its way throughout the Web and organizing it by nowness. (http://www.techcrunch.com/2009/05/17/jump-into-the-stream/ 5/17)

NBC News anchor Brian Williams and ABC News anchor Dan Harris are launching side gigs as music bloggers. Both of their blogs appear to be passion plays, rather than calculated attempts to reach younger audiences. Williams vows not to become “a tragic hipster.” (Iwantmedia 5/18, http://news.yahoo.com/s/ap/20090517/ap_en_mu/ap_on_tv_anchors__tunes 5/17)

Comscore has a fascinating post today talking about the relative decline in paid search ad clicks when compared to search query volume in the U.S. Search queries are up 68% in the last year, but paid clicks are up only 18% in the same period. (http://www.techcrunch.com/2009/05/16/longer-queries-driving-down-ad-impressions-how-about-bankrupt-advertisers/ 5/16)

Paid Search Ads

Rupert Murdoch’s plan to put News Corp. Web sites behind a pay wall is will be “like putting toothpaste back in the tube.” So says Jack Matthews, CEO at Fairfax Digital Media, the online arm of a News Corp. rival in Australia. Matthews says he is “bullish about mobile devices.” (Iwantmedia 5/18, http://edition.cnn.com/2009/BUSINESS/05/18/online.pay/ 5/16)

The FBI is willing to do just about anything when it comes to tracking down bad guys. They did the widgets thing last year. And today they announced that they’ve “set up shop in several social media websites.”  They’ve now got profiles on Facebook, Twitter class=”snap_preview_icon”> and YouTube profiles are highlighted. They even have billboards up in Second Life. (Iwantmedia 5/18, http://www.techcrunch.com/2009/05/15/fbi-adds-facebook-youtube-twitter-profiles-myspace-completely-dissed/ 5/15)

Facebook FBI

Epix, the online movie service being developed by MGM, Paramount and Lionsgate, has selected video-streaming systems from Akamai Technologies. EpixHD.com will use a dynamic-streaming feature from Akamai that uses Adobe Flash Media Server 3.5 and adjusts its performance based on the capabilities of a user’s computer. Multichannel News (5/18)

NBC Universal, Applebee’s and agency Starcom are working together to develop a research model that will more precisely quantify the relative effectiveness of on-air and online video ads. The test, which will play out during the next three months, will include a number of NBCU’s assets, including NBC and MSNBC. Mediaweek (5/17)

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