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May 14, 2009, 4:07 PM
Filed under: WIRELESS | Tags: Business, Business and Economy, Jerome Kern, Mobile, Mobile phone, Playboy, Playboy Enterprises, Telecommunications
Filed under: WIRELESS | Tags: Business, Business and Economy, Jerome Kern, Mobile, Mobile phone, Playboy, Playboy Enterprises, Telecommunications
Playboy “is all about the brand,” says interim CEO Jerome Kern, who plans to extend that brand into other platforms, such as mobile-phone wallpaper. While the print magazine is “important,” he adds, “the company cannot continue to sustain significant losses.” (Iwantmedia 5/14, http://www.chicagotribune.com/business/columnists/chi-wed_phil_column_0513may13,0,1816984.column 5/13)
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