Daily Marauder


BROADCAST/CABLE by Marauder
May 12, 2009, 12:18 AM
Filed under: BROADCAST/CABLE

BROADCAST/CABLE

The audience for the 10-11 p.m. hour of Anderson Cooper’s "AC360" has dropped this month to 933,000 viewers — the first time he has fallen below the 1-million mark since the dog days of last August. CNN has invested heavily into marketing Cooper as the face of the network. (Iwantmedia 5/11, http://latimesblogs.latimes.com/entertainmentnewsbuzz/2009/05/anderson-coopers-shrinking-audience.html  5/11)

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U.S. broadcast networks could see a 20% decline in the 2009 television upfront advertising market from the $9.23 billion in commitments from marketers secured last year, analysts say. That could mark the first serious decline in upfront dollars since the 2001 economic downturn. (Iwantmedia 5/11, http://adage.com/mediaworks/article?article_id=136553  5/11)

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ABC approved a pick up for the science fiction drama, Flash Forward. The 13-episode order is from ABC Studios and is based on Robert J. Sawyer’s novel about a global catastrophe where everyone in the world blacks out for 2 minutes and 17 seconds and all share the same strange futuristic vision. (Cynopsis 5/11)

ABC identified actress/comedian Aisha Tyler to host a new talk show pilot, The Aisha Tyler Show aimed at younger audiences for syndication or cable. The show will utilize normal talk show elements along with comedic political commentary, produced comedy segments and social networking opportunities for fans to connect with Tyler via Facebook, Twitter and other platforms. Cynopsis 5/11

Hollywood’s legendary Walk of Fame, where more than 2,300 stars in film, television, music, live theatre and radio are honored, will be the subject of future television shows marking its 50th anniversary. Cynopsis 5/11

Scripps Networks Interactive, which includes cable channels such as HGTV and Food Network, saw first-quarter affiliate fees grow 17% because of higher rates and greater distribution. But the company also reported that advertising revenue fell 4.6% during the first three months of the year while overall revenue was down 7%, to $361 million, and net income came in at $60.1 million. TVWeek.com (5/8) , OneTRAK (5/8) , Mediaweek (5/8)

In other pilot pick up news, CBS has okayed the yet-to-be-titled spinoff of NCIS and the legal drama starring Julianna Margulies called The Good Wife for its fall schedule. Cynopsis 5/11

Comedy Central’s Jon Stewart will executive produce a two-hour special for History about the U.S. naturalization process. The show, to be titled "The Naturalized" and set to premiere in the fourth quarter, is being described by Nancy Dubuc, the channel’s executive vice president and general manager, as "very much in Jon’s tone and manner. The early stuff we’re seeing is quite funny, but really poignant and relevant." Broadcasting & Cable (5/11)

Cablevision says it is not considering the sale of Madison Square Garden, Newsday of any other company businesses. The cable firm announced last week that it is mulling the spin off of MSG. The company says it wants to emphasize it is looking at a "spinoff" and not a "sale." (Iwantmedia 5/11, http://www.newsday.com/business/ny-bzcable1212754163may11,0,1269190.story  5/11)

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