Daily Marauder


MISC by Marauder
May 8, 2009, 7:12 PM
Filed under: MISC

MISC

The new "Star Trek" film from Viacom’s Paramount Pictures is forecast to rake in more than $70 million its opening weekend. A hit could offer new opportunities for merchandising. The studio promoted the film through the Internet, mobile phones and other non-traditional media. (http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aLesMe8OgzQ8 5/8)

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