Daily Marauder


BROADCAST/CABLE by Marauder
May 8, 2009, 7:35 PM
Filed under: BROADCAST/CABLE

BROADCAST/CABLE

Versus on May 4 attracted nearly 1.21 million viewers to its telecast of the National Hockey League playoff matchup between the Pittsburgh Penguins and the Washington Capitals, according to Nielsen Media Research. It was the most-watched second-round NHL playoff game since May 15, 2002, when ESPN presented a second-rounder featuring the San Jose Sharks and the Colorado Avalanche. Multichannel News (5/7)

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NBA-playoff-infused TNT won its first weekly prime-time ratings title of the year, according to Nielsen data. For the week ended May 3, TNT averaged 3.45 million total viewers, 1.9 million viewers in the 18-to-49 demographic, 1.82 million adults 25 to 54 and 967,000 viewers 18 to 34. Mediaweek (5/7)

The worldwide hit video game "Guitar Hero" could become a reality television show and a real-life concert tour. "Hero" is from Activision Blizzard, a leading video game publisher that is looking to turn some of its games, including "World of Warcraft," into TV and film properties. (Iwantmedia 5/8, http://www.hollywoodreporter.com/hr/content_display/news/e3i5b8b0ca04d790c48fd25fc9ed554ea58  5/8)

Not sure how this work exactly but could be really fun if done right.

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VH1 has reupped with the producers of "Tough Love" to develop a second season of the show, which will kick off in the fourth quarter. The reality game show, which helps men and women along the tortuous road of dating, has averaged 1.9 million viewers per episode and a 1.3 rating among viewers 18 to 49 in its first season, which premiered March 15. Variety (5/7)

OWN, Oprah Winfrey’s forthcoming cable network, is going through tough times. OWN president Robin Schwartz has resigned and the launch date has been moved back. And it remains unclear whether "The Oprah Winfrey Show" will move to OWN after its syndication deal expires. (Iwantmedia 5/8, http://www.thewrap.com/article/problems-hit-oprah-winfreys-fledgling-own  5/7)

ABC approved an early series pickup for the comedy Modern Family (previously titled My American Family). ABC gave the 13-episode order for next fall following positive comments from its pilot screenings. (Cynopsis 5/8)

CBS is reporting a Q1 net loss of $55.3 million. Nonetheless, CEO Les Moonves is joining a chorus of rival media execs in predicting easier times ahead. In the earnings statement, Moonves alludes to "early signs of an improving local advertising marketplace." (Iwantmedia 5/8, http://www.broadcastingcable.com/article/231736-CBS_Reports_Net_Loss_of_55_3_Million.php  5/7)

Cablevision added 9,400 digital-TV subscribers in the first quarter as well as 244,500 phone customers and 141,700 high-speed Internet users. Revenue climbed 5.3%, to $1.33 billion. Additionally, the company’s Rainbow Media programming arm — which includes AMC, WE tv, IFC and Sundance Channel — increased revenue 10.7%, to $249.3 million. Mediaweek (5/7)

Liberty Media CEO Greg Maffei says a purchase of its DirecTV unit by another company is possible after the satellite television operator is spun off. Liberty Media is combining DirecTV with its entertainment unit, then spinning them off as a separate company. (Iwantmedia 5/8, http://tech.yahoo.com/news/ap/20090508/ap_on_hi_te/us_directv_liberty_media  5/8)

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