Daily Marauder


by Marauder

BROADCAST/CABLE

TNT scored with its 2009 NBA Playoffs coverage, delivering the best first round ratings ever. TNT attracted 14% more total viewers than the previous year (nearly 3.4 million vs. almost 3.0 million). Furthermore, TNT’s broadcast of game #7 on May 2 was the most-watched Round One game in cable TV history at 5.0 million viewers with households as well as 7.0 million total viewers. (Cynopsis 5/6)

nba-playoff

Defense Crucial for Celtics in Game 2 vs. Magic Tonight

Lifetime has announced that it will bring back its popular “Army Wives” series for a third season June 7. The show is the most-watched drama among women 18 to 49 on ad-supported cable TV, and its Season 2 finale last November was the most-watched show in Lifetime’s 25-year history. Variety (5/5)

army-wives

Spike TV has acquired the off-network rights to HBO’s “Entourage” for a reported $600,000 per episode. As part of the deal, Spike, beginning in January, gets to telecast the 78 episodes already produced, the upcoming sixth season and any future episodes. The Hollywood Reporter (5/5)

entourage

FOX announced it will not continue with its half-hour Saturday late-night program Talk Show With Spike Feresten for a fourth season. (Cynopsis 5/6)

CBS’ sitcom The New Adventures of Old Christine will be back for a fifth season, though which network will carry the series starring Julia Louis-Dreyfus is up in the air, reports THR. ABC made a back-up agreement with Warner Bros. TV, producer of the series, for a full-season order of 22 episodes if CBS opts to not pick up the show. (Cynopsis 5/6)

Funny man, Dom DeLuise died Monday night, passing away in his sleep after a long illness. He was 75. With a stage, film and television career spanning 50 years, Dom is remembered for his comedic film roles starring opposite his best friend Burt Reynolds in Smokey and the Bandit II (1980), The Best Little Whorehouse in Texas (1982) and the Cannonball Run films from 1981 and 1984. (Cynopsis 5/6)

While Walt Disney Co.’s quarterly profit fell 46% in the first quarter, the highly diversified company’s cable unit — which includes ESPN and the Disney Channel — saw revenue of $2.2 billion, a 4% improvement, and operating income of $1.14 billion, a 5% increase. Additionally, Chief Executive Officer Robert Iger said the company’s recent investment in online video site Hulu.com would help drive Web traffic back to Disney portals, such as ESPN.com. ClipSyndicate/Bloomberg (5/5) , The Wall Street Journal (5/6) , Reuters (5/5) , OneTRAK (5/5)

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