Daily Marauder


BROADCAST/CABLE by Marauder

BROADCAST/CABLE

Female-focused Lifetime Networks earlier this week announced its 2009-10 programming slate, a robust lineup that includes five new unscripted shows, six dramas and a comedy titled “Drop Dead Diva.” The network also will spotlight divas of another sort: On Aug. 20, Lifetime will premiere “Project Runway,” the runaway hit that has moved from Bravo. Reuters (4/21) , MediaPost Communications (4/21)

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TV viewers this summer won’t watch former Illinois Governor Rod Blagojevich navigating his way through a Costa Rican jungle after all. According to the Chicago Tribune, a US District Court Judge denied Blagojevich’s request to change the travel conditions of his bail to appear as a contestant on NBC’s I’m A Celebrity … Get Me Out of Here! (Cynopsis 4/22)

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Verizon FiOS TV and SNY, the official TV network of the New York Mets, New York Jets and the Big East Conference, made a programming deal allowing New York area viewers to receive VOD sports content. Verizon FiOS subscribers in New York City, Westchester and Rockland counties, Long Island, Buffalo and Northern New Jersey will now have available for free more than 120 New York Mets regular season game telecasts, classic Mets games, Big East programming and more. (Cynopsis 4/22)

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Bravo is in development on a new docu-series based on the hip fashion retail boutique Fred Segal Fun based in Santa Monica. The as-yet-untitled project will showcase the fashion forward styles that Fred Segal Fun is known for as well as the competitive sales team and the demanding high-end clientele they serve. (Cynopsis 4/22)

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NBC is negotiating to finalize a single-camera untitled comedy headlined by Debra Messing, reports THR. NBC gave the project a script commitment and an episodic guarantee for Messing. 3 Arts and UMS will produce the comedy about a laid-off CEO (Messing) who becomes a full-time wife and mother. (Cynopsis 4/22)

Lions Gate is said to be in talks to sell a minority stake in its TV Guide cable channel. The film studio will choose from among three bidders in “the very near term.” Lions Gate plans to remake the TV Guide channel into an entertainment network similar to Bravo and F/X. (Iwantmedia 4/22, http://www.bloomberg.com/apps/news?pid=newsarchive&sid=apLG0eetE4mo 4/21)

Tweens and teens prefer cable TV programming over broadcast shows by a 77%-23% margin, according to a new study by Pangea Media and Ypulse. The study also found that 65% of respondents would rather watch a TV show live than using a DVR to time-shift (25%) or online (10%). MediaPost Communications (4/21)

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