Daily Marauder


BROADCAST/CABLE by Marauder
April 6, 2009, 9:07 PM
Filed under: BROADCAST/CABLE | Tags: , , , , , , ,

BROADCAST/CABLE

The season and series finale of ER last Thursday night on NBC drew in 16.2 million viewers for the big two hour episode, and a 6.0/16 rating among A18-49, reports Nielsen. These numbers mark ER’s finale as the biggest final episode since the X Files signed off in 2002. (Cynopsis 4/6)

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The 9th season premiere of The Ultimate Fighter: US vs. UK on Spike TV last Wednesday drew in its highest M18-49 rating since season #4, and its most watched premier since Season #5, with a 1.8 rating in the demo, and an average audience of 1.8 million viewers. (Cynopsis 4/6)

ultimate-fighter

Slumdog Millionaire’s Anil Kapoor has joined the cast of Fox’s 24 as a regular in the upcoming 8th season.  Kapoor will play a Middle Eastern leader who heads up a peacemaking mission in the US. (Cynopsis 4/6)

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Bravo on June 16 will make a run at the 18-to-34 demographic with “NYC Prep,” a docu-series about six prep school students on the Upper East Side of Manhattan. Frances Berwick, Bravo’s executive vice president and general manager, said she hoped the series appeals to all ages: “No matter how old the characters are on screen, if they’re relatable they’ll attract an audience that spans several age groups.” Adweek (4/5)

In the next four to six weeks, the cable TV industry will launch its first national advertising campaign that uses the latest in addressable-ad technologies, according to David Verklin, chief executive officer of Canoe. The campaign, details of which still are being worked out, will allow an advertiser to tailor its message based on demographics in the country’s 2,400 cable zones. Multichannel News (4/3) , Reuters (4/3)

Cox Communications has started the second phase in the national rollout of a service called My Primetime, which lets viewers watch prime-time shows on a variety of broadcast and cable TV networks about 12 hours after their original appearance. The cable firm already has introduced My Primetime in eight of its markets, and it is now looking to offer it in an additional 10. TVWeek.com (4/5)

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