Daily Marauder


ONLINE SERVICES/INTERACTIVE MEDIA by Marauder

ONLINE SERVICES/INTERACTIVE MEDIA

A near-DVD quality print of Hugh Jackman’s “X-Men Origins: Wolverine” is being pirated and leaked onto the Internet. News Corp.’s 20th Century Fox, the film’s distributor, is scrambling to get the bootlegged copy off the Web. “Wolverine” is due to open in theaters May 1. (Iwantmedia 4/1, http://www.allheadlinenews.com/articles/7014635479

wolverine

So far, programmers aren’t generating much money from online video advertising, observes Time Warner COO Landel Hobbs. To help remedy the situation, viewers should see the same commercials during television shows on the Web as they do on traditional TV, he says. (Iwantmedia 4/1, http://www.marketwatch.com/news/story/Time-Warner-Cable-exec-says/story.aspx?guid=%7B7A38BF4F%2DF59E%2D4464%2D9083%2DAC2DFF0B6855%7D 4/1)

In the world of Web video, either you are YouTube or you are in trouble. Today, well-funded video site Veoh laid off 25 people, the company confirmed today. The layoffs were brought on by a restructuring, as the company shifts focus away from its standalone site, says founder and now-reinstated CEO Dmitry Shapiro. Shapiro replaces former CEO Steve Mitgang. (http://www.techcrunch.com/2009/04/01/veoh-lays-off-25-employees-and-shifts-focus-away-from-competing-with-youtube-and-hulu/ 4/1)

veoh

MarchTweetness.com — a new college basketball-themed mash-up from Twitter, online advertising firm Federated Media, and sponsor AT&T — is being taken down at the insistence of the National Collegiate Athletic Association, which objects to the use of its copyrights. (http://www.clickz.com/3633253 4/1)

Google AdSense is eliminating its video units feature, which allows publishers to show YouTube content and video ads on their pages. Google says that by the end of April, the feature will be fully eliminated for existing AdSense clients and that new clients of the revenue sharing ad program will no longer be given the option to place video ads on their pages through the program. Publishers can still display video content on their pages by pulling embed codes directly from YouTube. (http://www.techcrunch.com/2009/03/31/google-adsense-says-goodbye-to-video-units-feature/ 3/31)

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YouTube is blocking music videos from recording firms on its German platform, in a move similar to an action the video-sharing site took in Britain two weeks ago. Licensing deal talks between YouTube and GEMA, a body representing German artists, are said to have collapsed. (Iwantmedia 4/1, http://tech.yahoo.com/news/afp/20090401/tc_afp/entertainmentgermanyusmusicinternet 4/1)

Disney Online, the online publishing business unit of Disney Interactive Media Group (DIMG), announced this morning that it has acquired a number of assets from Toronto, Canada-based firm Kaboose, in a deal worth CAD 23.3 million (approximately $18.4M). The acquisition encompasses Kaboose.com and other properties including Babyzone.com, AmazingMoms.com, Funschool.com and Zeeks.com. (http://www.techcrunch.com/2009/04/01/disney-online-buys-kaboose-assets-for-184-million/ 4/1)

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