Daily Marauder


WIRELESS by Marauder

WIRELESS

One week after AT&T announced plans to do the same, Apple reportedly has started to sell iPhone 3G handsets without requiring a contract, according to an Internet report. But, unlike AT&T, Apple is said to be allowing unlimited orders and not requiring buyers to be existing AT&T customers. MediaPost Communications (3/29) , CRN/ChannelWeb (3/27)

Yahoo! CEO Carol Bartz is linking mobile more closely with other business sectors. Three new mobile projects are being prepped for launch: a new mobile home page, an iPhone application and a Java-based smartphone app. Advertising Age (3/26)

NBC Universal cable network Bravo is ramping up the use of the mobile platform to give viewers an expanded relationship with shows such as its popular “The Real Housewives of Orange County,” according to Lisa Hsia, senior vice president of Bravo Digital Media. “We are trying to create buzz before, during and after a show airs and create a deeper experience to maximize the water-cooler effect,” she said. TVWeek.com (3/29)

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