Daily Marauder

March 26, 2009, 7:48 PM
Filed under: BROADCAST/CABLE | Tags: , , , , , , ,


President Obama’s second primetime press conference Tuesday night culminated a week-long whirlwind of media appearances. The one-hour event at 8p aired live on 11 networks including ABC, CBS, FOX, NBC, Telemundo, Univision, CNBC, CNN, FOX News Channel, MSNBC and mun2  with a combined audience of 40.4 million viewers and a combined HH rating of 25.9. (Cynopsis 3/26)


Nearly a third of young Americans believe Jon Stewart and Steven Colbert are taking the place of traditional news sources like CNN, according to a new Rasmussen poll. The “CBS Evening News” is being “replaced” by “The Colbert Report” and “The Daily Show.” (Iwantmedia 3/26, http://www.popeater.com/television/article/stewart-colbert-replacing-old-news-guys/397294 3/25)


Discovery CEO David Zaslav is seen as cable television’s “fastest rising star,” with a media empire across 173 countries. Zaslav’s boldest move may be the new Oprah Winfrey Network, a channel he will launch by early next year. Oprah is expected to be Discovery’s “biggest brand.” (Iwantmedia 3/26, http://www.forbes.com/2009/03/23/david-zaslav-discovery-communications-business-media-zaslav.html 3/24)


Fox Broadcasting’s move to offer the new drama “Fringe” with limited commercial interruption is finding success, with audiences showing better-than-average ad recall, according to Magna Global. Viewer ad recall is “enhanced” by fewer, shorter breaks. (Iwantmedia 3/26, http://www.marketwatch.com/news/story/Fringe-limited-ad-experiment-shows/story.aspx?guid=%7B7560BA2F%2DE1E8%2D40F6%2D9E2D%2DAA9A2553410A%7D 3/25)


Tuesday night’s season finale of Bad Girls Club on Oxygen was the top telecast for the day with W18-34 among all cable networks and became the series’ most watched telecast among total viewers. Bad Girls Club’s final episode also generated a lot of online activity as it was one of the top ten topics on Twitter. (Cynopsis 3/26)Bad Girls Club


Cable and telephone providers are thinking local, with programming under way or in the works that spotlights community news, traffic updates and weather reports. “Hyperlocal content is a big draw because people really care about what happens right around them,” said Neal Polachek, chief executive of research firm Kelsey Group. The Wall Street Journal (3/25)


Turner Networks’ research indicates that the top 35 ad-supported cable networks gained 7% in total viewers in prime time during the first quarter. According to Turner, which based its findings on Nielsen data, cable networks such as Fox News, MSNBC, ESPN, Cartoon Network and Food Network showed some of the biggest gains. Variety (3/25)

Martha Stewart Living Omnimedia is hiring Time Warner exec Kelli Turner as CFO. She succeeds Howard Hochhauser, who left at year’s end for the parent firm of Ancestry.com. At Time Warner, Turner held the position of senior VP of operations in the office of the chairman and CEO. (Iwantmedia 3/26, http://finance.yahoo.com/news/Martha-Stewart-Living-names-apf-14752821.html 3/26)

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