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BROADCAST/CABLE by Marauder

BROADCAST/CABLE

President Obama’s appearance on “The Tonight Show with Jay Leno” attracted the largest audience to the NBC program in more than four years. The first late-night talk-show appearance by a sitting U.S. president posted an 11.2 rating. (Iwantmedia 3/23, http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aE4s6jqewwQs 3/20)

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Fast national ratings of Sci Fi Channel‘s finale of Battlestar Galactica finds the two hour season closer drew in 2.4 million viewers, 1.5 million in the coveted A18-49 demo, making it the most watch episode of the series in over three years. These numbers mark a 56% increase over last season’s finale in total viewers, and up 37% in the demo. (Cynopsis 3/23)

Comedy Central has inked a multiplatform programming agreement with comedian Jeff Dunham that will include an original TV series, a stand-up special, a DVD release and merchandising. A stand-up special by the ventriloquist on Comedy Central last year attracted 6.6 million viewers, the most-watched show in the history of the network. Variety (3/22) , Mediaweek (3/22)

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Outgoing News Corp. president Peter Chernin is lending his voice to the Fox animated series “Family Guy.” Chernin, who formally steps down from his post in June, plays himself as he hears a show pitch from Peter Griffin, voiced by creator Seth MacFarlane. (Iwantmedia 3/23, http://hollywoodinsider.ew.com/2009/03/the-family-guy.html 3/20)

Sony Pictures Entertainment, which, for the last year, has been expanding its U.S. and foreign television operations, this week will fuse its domestic and international divisions, according to this report. The combined unit will be led by Steve Mosko, who will oversee international efforts as well as the cable, syndication and network initiatives of Sony Pictures Television. The New York Times (3/22)

Former Time Warner chairman and CEO Dick Parsons will step down from the board by its next annual meeting. Parsons, who has been on the Time Warner board since 1991, helped the company negotiate the difficult aftermath of its widely derided merger with AOL. (Iwantmedia 3/23, http://www.reuters.com/article/ousiv/idUSTRE52M78C20090323 3/23)

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Time Warner will pay $241.5 million for a 31% stake in Central European Media Enterprises, the Bermuda-based broadcast company founded by cosmetics billionaire Ronald Lauder. Warner Bros. is forming a partnership with the company to launch TV channels in Europe. (Iwantmedia 3/23, http://biz.yahoo.com/ap/090323/na_us_time_warner_central_european_media.html 3/23)

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