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BROADCAST/CABLE by Marauder

BROADCAST/CABLE

CBS Entertainment and Warner Bros. Television made a multi-year broadcast deal involving the comedy series Two and a Half Men and The Big Bang Theory. The agreement renews Two and a Half Men through the 2011-2012 season and The Big Bang Theory through the 2010-2011 season. Two and a Half Men, currently in its sixth season is averaging a 5.1/11 rating/share among A18-49 (+13%), as well as 15.09 million viewers (+14%). The Big Bang Theory in its second season is averaging a 3.7/10 rating/share with A18-49 (+12%) and 10.05 million viewers (+20%). (Cynopsis 3/19)

Two and a Half Men

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Jersey Girls and all their affluent glory and posh lifestyles will be revealed in the new Bravo series, The Real Housewives of New Jersey premiering May 12 at 11p. The following week on May 19, the series will move to its regular time slot of Tuesdays at 10p. Fans can get a glimpse of the new series on April 7 at 11p, when Bravo airs The Real Housewives of New Jersey: Preview Special. (Cynopsis 3/19)

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VH1 is bringing back its popular “Behind the Music” documentary series, with upcoming episodes featuring current acts such as Lil Wayne and Scott Weiland. “It felt like the time is right,” said VH1 Executive Vice President of Original Programming Jeff Olde. “There’s all sorts of new artists on the scene who have emerged and have these great stories. And there’s other artists that we always wanted to do the first time around.” The Hollywood Reporter (3/18)

ABC gained Freddie Prinze Jr. for its comedy pilot No Heroics about four B-list superheroes living among us. Prinze joins Paul Campbell, Eliza Coupe and Arielle Kebbel in the ABC Studios‘ project, playing Bradley aka Ultimatum, an A-list cocky, ambitious Alpha male with lots of women, fame and money. (Cynopsis 3/19)

Sherry Stringfield (ER) landed a co-starring role on the CBS drama pilot Back from CBS Paramount. Stringfield will star opposite Skeet Ulrich who plays Richard a guy who returns home after disappearing in the 9/11 attacks. Stringfield will play Richard’s former wife, who after a grieving period, has moved on and is remarried. (Cynopsis 3/19)

NBC is launching The Sing Off, described as the first completely a cappella singing competition series. The network has not specified when the eight-episode series will premiere, though it will likely open this summer or next fall when FOX’s American Idol is on hiatus. The winner of The Sing Off will receive a Sony Music recording contract. (Cynopsis 3/19)

NBC Universal CEO Jeff Zucker said that the company’s cable assets — networks such as USA, Bravo, CNBC and MSNBC — now were responsible for about 60% of its annual operating profit and that many of them turned in record performances in 2008. Zucker predicted that the cable networks would have a strong showing in this year’s upfront marketplace. Multichannel News (3/18) , Advertising Age (3/18)

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