Daily Marauder


BROADCAST/CABLE by Marauder

BROADCAST/CABLE

Will Ferrell‘s “You’re Welcome America — A Final Night With George W. Bush” pulled in 2.3 million viewers on HBO Saturday night. It was the largest viewership for an HBO comedy special since “Chris Rock: Never Scared” premiered in April 2004. Variety (3/17)

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Comedy Central attracted a robust 4.1 million viewers to its recent roast of comedian Larry the Cable Guy. It was the most-watched show on cable that night among viewers 18 to 49 as well as males 18 to 34, and it was the network’s third-best roast special ever. Broadcasting & Cable (3/17)

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VH1’s new series VH1 Tough Love attracted 2.0 million total viewers last Sunday night at 10p, holding 85% of lead-in show Rock of Love with Bret Michaels. (Cynopsis 3/18)

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NBC is closing in on a deal with the United Kingdom’s Hat Trick Productions to bring the BBC panel show “Have I Got News for You” to the United States. “News” features teams of celebrities and newsmakers humorously trying to answer questions about current events. (http://www.tvweek.com/news/2009/03/nbc_looks_to_adapt_british_new.php 3/17)

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Caris & Co. analyst David Miller is upgrading CBS, noting that the network is the only broadcaster to see ratings grow across the board this season. Even among the desirable demo of viewers ages 18 to 49, the network is logging a 3% uptick while its rivals are all down. (http://www.latimes.com/business/la-fi-cotown-tvratings18-2009mar18,0,7696664.story 3/18)

Nielsen live-plus-same-day ratings show USA Network maintained an 11-for-11 prime-time ratings win so far this year by capturing the most viewers in two leading demographic categories for the week that ended March 15. The network attracted 1.19 million adults ages 25 to 54 and 1.17 million viewers ages 18 to 49. Mediaweek (3/17)

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