Daily Marauder


Branded Entertainment Panel SXSW by Marauder
March 15, 2009, 1:28 PM
Filed under: Feature
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Here’s the question of the panel. If a brand sponsors content, is the ultimate product pure and thus "independent"?

If CPM advertising can’t entirely fund content, how do filmmakers work with brands without sacrificing their art?

I think the answer is in selecting brands which match the filmmaker creatively speaking. Additionally, working out the approval process and level of creative intervention seems key.

Finally, are brands responsible for crappy branded content product or is it a combination of filmmaker and brand?

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