Daily Marauder

Branded Entertainment Panel SXSW by Marauder
March 15, 2009, 1:28 PM
Filed under: Feature
Here’s the question of the panel. If a brand sponsors content, is the ultimate product pure and thus "independent"?

If CPM advertising can’t entirely fund content, how do filmmakers work with brands without sacrificing their art?

I think the answer is in selecting brands which match the filmmaker creatively speaking. Additionally, working out the approval process and level of creative intervention seems key.

Finally, are brands responsible for crappy branded content product or is it a combination of filmmaker and brand?

Mobile post sent by Marauder using Utterlireply-count Replies.


Leave a Comment so far
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: