Daily Marauder


BROADCAST/CABLE by Marauder

BROADCAST/CABLE

NBC‘s Late Night with Jimmy Fallon is off to a stellar start as the show debuted Monday night precisely at 1237a with a 2.3/8 in metered-market households, the highest-rated Monday for NBC with metered markets in more than three years. (Cynopsis 3/4)

fallon

USA Network has announced that its “summer” programming slate will begin a little early this year … on April 19, to be exact. That’s when USA will premiere the eighth-season opener of “Law & Order: Criminal Intent” and the second season of “In Plain Sight.” Variety (3/3)

law-order

NFL Network delivered 5.0 million viewers, according to Nielsen, for its exclusive four-day live coverage of the 2009 NFL Scouting Combine Presented by Under Armour from February 21-24. The television coverage gained in viewers by +26% over last year and visits to NFL.com jumped by +27%. Additionally, the network increased in ratings among A18-49 by +81% and with M18-49 by +68%. The NFL Scouting Combine watches as players engage in workouts such as the 40-yard dash and the bench press plus offers news coverage and more. (Cynopsis 3/4)


Sunday night’s season five finale of E!’s The Girls Next Door at 10p tallied a 3.18 rating among W18-34, a 1.8 HH rating and an average of more than 2.2 million total viewers. (Cynopsis 3/4)

girls

Walt Disney Co. is preparing “High School Musical 4,” which is expected to premiere on the Disney Channel sometime next year. The latest iteration will have a new cast, and the plot will revolve around two rival high schools in Albuquerque, N.M. Reuters (3/3)

Following a four-day impasse between Comedy Central and the executive producers of The Sarah Silverman Program over a budget cut dispute, the live-action series will be back for a third season. Comedy Central ordered 10 episodes and the series will now be co-financed with sister cable network Logo. (Cynopsis 3/4)

ABC officially cancelled the drama series Life on Mars and will allow it to gracefully conclude with a definitive ending to the storyline. The network informed show producers it will not order additional episodes beyond the 17 in the works for this season and confirmed it won’t renew the series for next year. (Cynopsis 3/4)

As expected, President Barack Obama announced he will nominate Julius Genachowski as the next chairman of the Federal Communications Commission. Genachowski will inherit a number of daunting challenges, including the transition to all-digital TV signals now scheduled for June 12 and developing a plan to bring broadband access to rural and low-income areas of the country. The Washington Post (3/4) , USA TODAY (3/3)

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ESPN has joined with a group of sports leagues and off-Broadway theater owners to sue the FCC for its decision to allow unlicensed devices to operate between DTV signals. The suit, filed in the Second U.S. Circuit Court of Appeals in New York, alleges that the use of the so-called “white spaces” will interfere with the wireless microphones that are used during sports telecasts and stage productions. Multichannel News (3/3)

First-quarter ad sales for the National Geographic Channel are up 11%, and the network is nearly sold out for March, according to Rich Goldfarb, senior vice president for advertising sales. And, with the cable TV upfront on the horizon, Nat Geo is developing one of its most ambitious programming schedules to date: 11 returning series and 10 new shows are in the hopper. TVWeek.com (3/3)

Comcast will begin discounting TiVo DVR service for new triple-play customers in the New England area, according to TiVo CEO Tom Rogers. The deal would offer TiVo for $9.95 a month, about the same price Comcast charges for its standard HD-DVR. Light Reading (3/3)

Cablevision will begin offering advertisers the chance to target their ads to specific households based on demographic segments such as income, ethnicity, sex and family makeup. According to this report, the service initially will be available in 500,000 homes in Brooklyn, the Bronx and parts of New Jersey. The New York Times (3/3)

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