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BROADCAST/CABLE by Marauder

BROADCAST/CABLE

MTV’s recent ratings hurdles can be attributed in part to the poor performance of reality competition series in repeats, says Viacom CEO Philippe Dauman. “We are aiming to have more diverse genres of original programming.” He adds: MTV is “still an extremely vibrant brand.” (Iwantmedia 3/3, http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=101322 3/2)

mtv

Live viewing at CBS, Fox, NBC, My Network TV and The CW are dropping, according to a report from Los Angeles-based advertising agency RPA. Ratings are being hurt by fewer new shows and the return of shows that typically wouldn’t have been renewed, among other factors. (Iwantmedia 3/3, http://www.broadcastingcable.com/article/189241-Report_Ratings_Picture_Not_Pretty.php 2/27)

The deflated economy may have created one bright spot for ESPN: More sports-loving men are taking a larger role in making household financial decisions. “Most of the research now shows it is a dual decision,” said Ed Erhardt, president of ESPN/ABC Sports customer sales and marketing. “A guy is very much involved in that, so I think there’s a change in the male consumer — there’s a change in the economy — and we like our position based upon that going forward.” MediaPost Communications (3/2)

Time Warner CEO Jeff Bewkes says the media company will consider making acquisitions that do not present “stupid prices and execution risks.” Also: While the Time Inc. magazine division is translating well online, separating it from the rest of the company could “make sense.” (Iwantmedia 3/3, http://online.wsj.com/article/BT-CO-20090302-712580.html 3/2)

U.S. television networks may sell fewer advertisements before the start of the 2009-2010 season, according to CBS chief Les Moonves. Prices for such “upfront” ads are expected to rise. He adds that CBS is producing fewer pilot TV programs to cut costs. (Iwantmedia 3/3, http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aDNf1HCStaWo 3/3)

Lionsgate has officially closed its $255 million acquisition of TV Guide Network and TV Guide Online from Macrovision. The cable TV channel currently is available in about 83 million homes. Home Media Magazine (3/2) , Variety (3/2)

Google TV Ads, a program aiming to improve the relevance of television advertising, is signing up CNBC, the third network to be added as a result of a partnership with NBC Universal. The Internet giant says is “looking forward to launching MSNBC, Oxygen and SciFi in the coming months.” (Iwantmedia 3/3, http://www.webpronews.com/topnews/2009/03/02/google-tv-ads-scores-cnbc-deal 3/3)

While Dish Network is posting a 24% increase in fourth-quarter profit, the No. 2 U.S. satellite television provider is losing thousands of customers, reflecting intensifying competition. Similarly, EchoStar is reporting a quarterly loss of almost $700 million owing to a handful of one-time costs. (Iwantmedia 3/3, http://www.marketwatch.com/news/story/Satellite-TV-firms-take-hit/story.aspx?guid=%7BEF69AD28%2DDA23%2D4C7F%2DBF04%2DFCB0136AD12B%7D 3/2)

Via deal with DirecTV, CBS College Sports Network has expanded its overall household reach to 30+ million subscribers, and has been moved to DirecTV’s Choice Xtra package, making it available to a wider audience. CBS College Sports is also available thru DirecTV’s Premiere package and Sports Pack. (Cynopsis 3/3)

Charter Communications has introduced a new cross-platform package of sports content called Sports View Plus. The new offering, which costs $10 a month, combines linear digital-TV channels such as CBS College Sports, ESPNews, Fox College Sports and Fuel TV with access to Web sites such as FOXSports.com, MLB.com and NASCAR.COM. OneTRAK (3/2)

TiVo lost 611,000 net subscribers in the last 12 months, to stand at 3.3 million as of Jan. 31, says CEO Tom Rogers. However, cable giant Comcast is making progress in deploying its DVR service, he adds. Plus, Comcast “is in the process of adding and sharpening offers.” (Iwantmedia 3/3, http://www.multichannel.com/article/189366-TiVo_Loses_611_000_Subs_Over_Last_Year.php 3/3)

RCN has formed a partnership with SnagFilms.com that will give the cable provider access to nearly 600 documentaries available on the Web site. In return, SnagFilms will get a widget on RCN’s Web site and a SnagFilms movie of the week on RCN’s linear and on-demand channels. Broadcasting & Cable (3/2)

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