Daily Marauder


ONLINE SERVICES/INTERACTIVE MEDIA by Marauder

ONLINE SERVICES/INTERACTIVE MEDIA

New Yahoo chief Carol Bartz found a reason to post her first blog entry yesterday – to share some of her future plans including a new management structure she is putting into place that will “make Yahoo! a lot faster on its feet.” She also writes of the elimination of silos and a renewed focus on the customer, mantras familiar to folks on Madison Avenue. The first official management reshuffle involves the just-disclosed departure of CFO Blake Jorgensen, who made news at an investors conference this week when he said that Yahoo isn’t opposed to a search deal with Microsoft in principle. (Cynopsis 2/27)

bartz

Turner Sports’ PGATour.com site set a record for traffic on Wednesday for its hole-by-hole video coverage of the return of Tiger Woods. The site streamed 2.5 million videos and recorded nearly 24 million page views. (Cynopsis 2/27)

Google is launching its own feed on Twitter, the increasingly popular microblogging site. Will the Internet giant “pull a YouTube” and swoop in to make a bid for Twitter’s growing search capabilities? Would a tie-up with Google finally give Twitter access to a revenue stream? (Iwantmedia 2/27, http://www.pcworld.com/article/160311/google_joins_twitter_playing_around_or_preparing_to_purchase.html 2/26)

Microsoft has struck a deal with NBC Universal to bring about 30 movies for rent to the software giant’s Xbox 360 console in the U.K. and Ireland. The original content includes movies such as “Scarface” and “The Mummy Returns,” but plans are in the works to update the list and, possibly, include some of NBC Universal’s TV series. The Guardian (London) (2/26)

The New York Times is rolling out local neighborhood blogs, in areas such as Fort Greene and Clinton Hill, which will cover cultural events, restaurant openings and more. Each site will be helmed by a Times journalist with free labor from the CUNY journalism program. (Iwantmedia 2/27, http://www.brownstoner.com/brownstoner/archives/2009/02/the_times_to_st.php 2/27)

Not surprisingly traffic to job search and career development sites spiked by 20% overall in Jan. according to Nielsen Online with the category reaching nearly 50 million uniques. Career Builder remained the top job site but several lesser-known brands experienced huge jumps. And while 35-49 year olds remained the biggest demo the 65+ category grew the fastest, attracting 3.5 million unique visitors (a 41% increase). (Cynopsis 2/27)

Top 10 Online Career Development Destinations for January 2009
Site                                         Jan-08 UA (000)   Jan-09 UA (000)  Percent Growth
Career Development Category        41,457                 49,745                20
CareerBuilder Network                  19,667                  20,778                 6
Yahoo! HotJobs 10,968                  11,728                 7
Monster                                    10,697                    9,476               -11
Indeed.com                                 3,259                    5,835                79
USAJOBS                                    2,161                    4,398              104
Simply Hired                                1,232                    3,801              209
Job.com                                     2,408                    2,977                24
Snagajob.com                             1,341                    2,466                84
About.com Jobs & Careers             1,806                    2,356                30
Kenexa                                       1,944                   2,235                15
Source: Nielsen Online

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