Daily Marauder



CBS is winning viewers in head-to-head competition with Fox juggernaut “American Idol,” demonstrating rival programs can succeed against TV’s most-watched show. CBS’s crime drama “NCIS” is attracting 44% more 18-to-49 age viewers, with rock music and funnier dialogue. (Iwantmedia 2/26, http://www.bloomberg.com/apps/news?pid=20601088&sid=aYRvKbA3092E 2/25)


Actor/rapper LL Cool J was tapped for the CBS spinoff of NCIS, cites Variety. LL Cool J will play a tough yet likable former Navy SEAL who goes undercover for the NCIS unit based in Los Angeles. CBS will air the spinoff as one half of a two-part NCIS episode later this season. (Cynopsis 2/26)


ABC sold 26 minutes of advertising time for about $72 million in its Feb. 22 Academy Awards broadcast, the most since 2004, according to TNS Media Intelligence. Marketers still “understand the unique power of TV advertising for marquee events such as the Academy Awards.” (Iwantmedia 2/26, http://www.tvweek.com/news/2009/02/abc_made_72_million_on_26_minu.php 2/25)

Citing double-digit ratings growth among key demographic groups by Discovery Channel and TLC, Discovery Communications CEO David Zaslav said the cable programmer’s U.S. networks generated an 8% revenue increase in the fourth quarter of last year. That news — plus an optimistic guidance for this year — sent the company’s shares 13% higher in Wednesday trading. The Wall Street Journal (subscription required) (2/26) , The Hollywood Reporter (2/25)

Television advertising is not only as effective as ever — it is possibly even increasing in effectiveness when it comes to increasing sales, claims a study by the Advertising Research Foundation. People want to “zone out and watch TV and let the communications wash over them.” (

Iwantmedia 2/26, http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i03e9df1ef7d2112b4dd3f3ed8d4374bb 2/25)

ABC Family now can lay claim to the entire 153-episode span of “Gilmore Girls.” The network had acquired the rights to the first six seasons, and now it has added the seventh, which it will begin running in June. TVWeek.com (2/25)

Mediacom, the country’s ninth-largest cable provider, added 33,000 revenue-generating units in the fourth quarter of last year and raised its average revenue per unit 8.9%, to $90.88. Overall, the company reported revenue rose 8.3%, to $360.2 million. OneTRAK (2/25) , Multichannel News (2/25) , CED Magazine (2/2009)

Tivo has expanded its Stop||Watch DVR measurement service adding 17 more cable networks including IFC, Sundance Channel, BBC America, Universal HD and the Weather Channel. Tivo says 16 of the 93 networks in now monitors using its 20,000 home sample are not rated by Nielsen or other competitors. (Cynopsis 2/26)

Liberty Media doesn’t plan to combine the satellite operations of DirecTV with Sirius XM Radio, says CEO Greg Maffei. Bundling subscriptions to DirecTV and Sirius XM may be an “opportunity down the road.” Last week Liberty agreed to buy a 40% stake in Sirius XM. (Iwantmedia 2/26, http://www.latimes.com/business/la-fi-briefs26-2009feb26,0,133240.story 2/26)

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