Filed under: GAMING | Tags: Browser Based, Casual game, comScore, Games, iPhone, Online game, Personal computer, Video game
Lifetime Networks has signed a deal with game publisher Merscom to create four casual games based on Lifetime shows. The online games will include two hidden-object adventure games, a simulation game for personal computers and an iPhone game. TVWeek.com (2/10)
In a recession, free is always popular. Traffic to free ad-supported gaming sites increased dramatically last year, according to new research from ComScore Media Metrix. The category grew by 27% year-over-year to 86 million U.S. visitors. Total time spent playing online games also increased 42% from a year ago from 3.7% to 4.9% of all time spent online. And despite the challenging display market, the number of display ad views grew by 29% in the gaming category for the year, perhaps boosted by a 17% reduction in ads per page viewed, a measure of ad clutter. (Cynopsis 2/11)
Top Online Gaming Sites Dec. 2008 vs. Dec. 2007
Total Unique Visitors (000)
Dec-2007 Dec-2008 % Change
Total Internet : Total Audience 183,619 190,650 4
Online Gaming 67,457 85,977 27
Yahoo! Games 16,184 19,468 20
EA Online 12,673 15,369 21
Disney Games 11,933 13,458 13
WildTangent Network 7,650 13,306 74
Addictinggames.com 9,706 11,343 17
AOL Games 8,380 10,750 28
MSN Games 9,685 10,263 6
Miniclip.com 7,264 8,636 19
Nick.com Games 6,020 7,092 18
Spil Games 1,821 6,715 269
Source: comScore Media Metrix
Display Advertising Trends in Online Gaming Nov. 2008 vs. Nov. 2007
Online Gaming Nov-2007 Nov-2008 % Change
Total Display Ad Views (MM) 6,659 8,610 29
Advertising Exposed Unique Visitors (000) 52,066 67,834 30
Advertising Exposed Reach % 28.6 35.6 25
Display Ads per Page Viewed 1.00 0.83 -17
Average Frequency 127.9 126.9 -1
GRPs Total Population 2,271 2,913 28
Source: comScore Media Metrix
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