Daily Marauder


GAMING by Marauder
January 29, 2009, 8:00 PM
Filed under: GAMING | Tags: , , , , , , ,

GAMING

Thanks to strong demand for its Wii and DS gaming platforms, Japan‘s Nintendo announced a 21% rise in operating profit in the third quarter. But that good news came with a caveat: The company also scaled back its forecast because of a strong yen, which makes Nintendo’s goods less desirable on the world import stage. Reuters (1/29)

Online gaming usage spiked significantly last year as broadband became more affordable and consumers looked for cheap entertainment options, according to ComScore. The category itself surged by 27% to nearly 86 million users with Yahoo! Games leading the pack. Americans’ total share of internet time spent playing online games grew from 3.7% in December 2007 to 4.9% in December 2008. (Cynopsis 1/29)

Top Online Gaming Sites –  December 2008 vs. December 2007
Total Unique Visitors (000)
Dec-2007        Dec-2008        % Change
Online Gaming                  67,457          85,977          27
Yahoo! Games                  16,184          19,468          20
EA Online                         12,673          15,369          21
Disney Games                   11,933          13,458          13
WildTangent Network           7,650          13,306          74
Addictinggames.com            9,706          11,343          17
AOL Games                         8,380          10,750          28
MSN Games                        9,685          10,263           6
Miniclip.com                        7,264           8,636          19
Nick.com Games                  6,020           7,092          18
Spil Games                          1,821           6,715         269
Total Internet Audience     183,619         190,650           4
Source: comScore Media Metrix

The gaming category also attracted more display ads, with total display ad views increasing by 29% to 8.6 billion.

Display Advertising Trends in Online Gaming Category – Nov. 2008 vs. Nov. 2007
Online Gaming                                       Nov-2007      Nov-2008    % Change
Total Display Ad Views (MM)                       6,659         8,610        29
Advertising Exposed Unique Visitors (000)     52,066       67,834        30
Advertising Exposed Reach %                       28.6           35.6        25
Display Ads per Page Viewed                        1.00           0.83       -17
Average Frequency                                    127.9         126.9        -1
GRPs Total Population                                 2,271         2,913        28
Source: comScore Ad Metrix

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